COME BACK

TitleCOME BACK
BrandKRUNGSRI AUTO
Product / ServiceCAR4CASH
CategoryE01. Branded Content & Entertainment Film
EntrantTBWA\THAILAND Bangkok, THAILAND
Idea Creation TBWA\THAILAND Bangkok, THAILAND
Production SUNETA HOUSE Bangkok, THAILAND

Credits

Name Company Position
Tanyalux Chuencharoensuk TBWA\Thailand Associate Digital Planning Director
Ausanee Kunapilukkul TBWA\Thailand Account Manager
Chonnikarn Phuangphae TBWA\Thailand Art Director
Paramed Pootarapan TBWA\Thailand Creative Group Head / Copywriter
Attapat Pothinam TBWA\Thailand Business Director
Khemana Promraksa TBWA\Thailand Digital Strategic Planer
Mananya Purinan TBWA\Thailand Associate Account Management Director
Rattapol Rewsakul TBWA\Thailand Executive Creative Director / Copywriter
Parinya Sarasung TBWA\Thailand Creative Director / Copywriter
Weerawit Thitimethapirom TBWA\Thailand Agency Producer
Nonnarit Vekinpathawuch TBWA\Thailand Art Director
Veradis Vinyaratn TBWA\Thailand Chief Creative Officer / Copywriter

Write a short summary of what happens in the film

Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “Overcoming every challenge with a amile.”

Cultural / Context information for the jury

Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.

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