Write a short summary of what happens in the film

Last year, only 2 million of 19 million The 1 members redeemed their privileges. To remind non-active users just how many privileges they stand to gain – and lose – on The 1’s new online app, The 1 launched an online short film about a lost-and-found department where millions of forfeited privileges were left unredeemed. The story follows a new trainee who is assigned to inform The 1 members about their lost privileges while introducing The 1 App and its features. Can the trainee hold true to his oath even while getting shunned and mistreated?

Cultural / Context information for the jury

The 1 is the Central department store’s membership program, which members can earn points and use it to redeem privileges. It has more than 19M+ members, but only 2M are active users. People don't care about their membership and don't download the app because they are unaware of their privilege and its benefits. In order to communicate those things in the midst of the pandemic's stress and tension, we must produce something entertaining that is more than just an advertisement. We need to introduce the app and establish its branding. To introduce The 1's privileges, we chose to merge each key message with a storyline and communicate it through an entertaining element, which led to the idea of the Lost & Found Department. To establish its branding and differentiate The 1 from other membership platforms, we chose Wes Anderson-style art direction over digital and technological visuals like the other apps.