SONGKRAN STRANGER - TIKTOK INTERACTIVE FILM

Silver Spike
TitleSONGKRAN STRANGER - TIKTOK INTERACTIVE FILM
BrandTIKTOK
Product / ServiceTIKTOK
CategoryC02. Interactive Film
EntrantWUNDERMAN THOMPSON Bangkok, THAILAND
Idea Creation WUNDERMAN THOMPSON Bangkok, THAILAND
PR VERVE PUBLIC RELATIONS CONSULTANCY Bangkok, THAILAND
Production PHENOMENA CO. Bangkok, THAILAND

Credits

Name Company Position
Park Wannasiri Wannasiri Wunderman Thompson Chief Creative Officer
Thasorn Boonyanate Wunderman Thompson Executive Creative Director
Rook Floro Wunderman Thompson Creative Group Head
Smach Chotitat Wunderman Thompson Art Director
Nonthapat Cholavit Wunderman Thompson Creative
Kanokwan Kaewkern Wunderman Thompson Digital Producer & Project Manager
Jiroj Mechoojit Wunderman Thompson Production Director
Jiraporn Channawach Wunderman Thompson Producer
Pichamon Karnchanaphoosakit Wunderman Thompson Associate Planning Director
Siwakorn Seetaraso Wunderman Thompson Strategic Planner
Pornthip Sarika Wunderman Thompson Influencer Relations Supervisor
Vichien Techabunyat Wunderman Thompson Managing Partner
Jirasak Jantharavithid Wunderman Thompson Senior Account Director
Rynrada Pisawongprakarn Wunderman Thompson Account Director
Pattaranun Deesonthichot Wunderman Thompson Account Manager
Rong Soralamp PHENOMENA CO. SCREENPLAY & DIRECTOR
Chaianan Soijumpa PHENOMENA CO. SCREENPLAY & DIRECTOR
Pasit Tandaechanurat PHENOMENA CO. DIRECTOR OF PHOTOGRAPHY
Sucheera Kaewngam PHENOMENA CO. EXECUTIVE PRODUCER
Suteera Pummaneekorn PHENOMENA CO. PRODUCER
Kawita Nunthakunatip PHENOMENA CO. PRODUCTION MANAGER
ATTHAPON KAKKAEW PHENOMENA CO. ART DIRECTOR
Naroupat Pintakhum PHENOMENA CO. CASTING DIRECTOR
Chaninart Sangrawee PHENOMENA CO. POST PRODUCER
Duriyin Nadesuwa PHENOMENA CO. Editor

Write a short summary of what happens in the film

Titled “Songkran Stranger”, the short film follows Linn, a woman who gets dumped every Songkran, because she turns into a different person every time she gets splashed with water. That is until she meets the bartender, Mario, who is the only man willing to date her despite her strange condition.

Cultural / Context information for the jury

The pandemic has been with us for two years. Everyone craves for happiness, enjoyment, and celebration. Songkran, the biggest holiday in Thailand, is always the day that brings all these pleasures to all Thais. Unfortunately, it has been cancelled for two years in a row. To ride on with this tension and make TikTok relevance to Thai culture, we bring the cancelled Songkran festival to the digital world in the form of exclusive content no other platform can do. Any user nationwide can co-star with Thailand’s superstar actor, and through this storyline everyone can virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor. Everyone can join the biggest ever Songkran festival and experience every Songkran ritual on TikTok. More than a Film, “Songkran Stranger” is an invitation to all of Thailand to enjoy their holiday season.

Links

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