Write a short summary of what happens in the film

Dutch Mill, a leading Thai dairy brand, had to film a commercial for a new product, Dutch Mill Selected Rich Espresso coffee-flavored milk. A product with a strong coffee flavor to help you feel “strong” in any situation. The commercial planned to use a Rube Goldberg (chain reaction) machine to demonstrate the journey of fresh milk and rich espresso coffee, but due to lockdown, this complex shoot could only be achieved with five people behind the camera. The production crew documented the Herculean task of engineering and filming this complex machinery with a 5-member crew over three grueling months in a behind-the-scenes video titled “The Lockdown Rube Goldberg”. In the documentary, the perseverance of the director and his art director sends a hopeful message to all to stay strong through their own adversity.

Cultural / Context information for the jury

The products coincidentally launched during the second wave of pandemic in Thailand causing yet another lockdown from the goverment. As a result, various businesses lost revenues and their employees couldn’t work regularly. Under the governmental policy, commercial shoots are restricted to no more than five people on set, which poses a huge challenge to all production crews. Since most of the industry work on a freelance basis, many have been unemployed for up to three months.