Write a short summary of what happens in the film

The commercial film was created to mock the innovative product presentation, which our targets were constantly exposed to when they looked for home improvement products to solve their ongoing household problems instead of buying a new home. We introduce the “Feel Like A New Home” collection, a collection of ridiculous home improvement items that, at their best, can only make you “feel like” being in a new home. The collection took inspiration from 3 most common major living insights and blended them in with a tongue-in-cheek sense of humor. At the end of the film shows that no matter how many home improvement products you have, these ridiculous home improvement items aren’t the true solutions, and their benefits won’t last long. So they might consider buying a new home at SC ASSET FINAL SALE.

Please tell us how disruption in your market place inspired the work

The end-of-year period is where all developers launch their own sales event, crowding the market with similar advertising pieces until no one stands out in this overly competitive industry. Today, we launch a sales event campaign fused with courage and uniqueness, disrupting your typical real estate communication block. We launched a new collection derived from Thai's insight to steal the show, breakthrough the market, and deliver sales figures.