Write a short summary of what happens in the film

The commercial film was created to mock the innovative product presentation, which our targets were constantly exposed to when they looked for home improvement products to solve their ongoing household problems instead of buying a new home. We introduce the “Feel Like A New Home” collection, a collection of ridiculous home improvement items that, at their best, can only make you “feel like” being in a new home. The collection took inspiration from 3 most common major living insights and blended them in with a tongue-in-cheek sense of humor. At the end of the film shows that no matter how many home improvement products you have, these ridiculous home improvement items aren’t the true solutions, and their benefits won’t last long. So they might consider buying a new home at SC ASSET FINAL SALE.

Cultural / Context information for the jury

We use the insight from the experience of living with an extended family in one household(typical asian culture), which usually comes with day-to-day living problems. They tend to fix their home needs by relying on home improvement items, a short-term solution that makes everything more tolerable. But they do not essentially solve the problem and they don’t provide a pleasant living experience. We choose 3 Thai’s most common major living insights; lack of privacy, unpleasant or no view at all, and living so far away from the heart of the city. From those reasons we created our 3 ridiculous items, the “Feel like a NEW HOME Collection”,; This collection’s purpose was to trigger consumers that these ridiculous home improvement items aren’t the true solutions and their benefits won’t last long, a proof of why they shouldn’t miss out on the sales event.