Title | LITTLE BIG E-MOTION |
Brand | HYUNDAI MOTOR GROUP |
Product / Service | LITTLE BIG E-MOTION |
Category | B01. Consumer Goods |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR 2 | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production 2 | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Post Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Post Production 2 | POSTFOURNINES Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung A Kim | Innocean Worldwide | Chief Creative Officer |
Yoon Ju Lee | Innocean Worldwide | Copywriter |
Tae Hwan Lee | Innocean Worldwide | Art Director |
Bae-Sung Kim | Innocean Worldwide | Agency Producer |
Nari Moon | Innocean Worldwide | Art Director |
Doyu Yang | Innocean Worldwide | Copywriter |
Ha Yong Jung | Innocean Worldwide | Art Director |
Hye-dong Roh | Innocean Worldwide | Creative Technologist |
Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
Sung Woo Kim | Innocean Worldwide | Creative Technologist |
Zuyoung Pae | Innocean Worldwide | Account Executive |
You-Lee Choe | Innocean Worldwide | Account Executive |
Seohyun Kwon | Innocean Worldwide | Account Executive |
Jinhee Choi | Innocean Worldwide | Media Planner |
Dong Jun Park | Hyundai Motor Group | Project Manager |
Jinmo Lee | Hyundai Motor Group | Research Engineer |
Beomsoo Cho | Hyundai Motor Group | Client Designer |
Sungbin Kim | Planit Production | Director |
Hyung Joon Park | Planit Production | Production EPD |
Chiyoon Kim | Planit Production | Production PD |
Cheon Ki Min | PostFournines | Post Production |
Moon Ju Jung | PostFournines | Post Production |
In Sung Kim | PostFournines | Post Production |
Ji Su Kim | PostFournines | Post Production |
Hyun Jee Eom | PostFournines | Post Production |
Hyun Do Jung | PostFournines | Post Production |
Gu Yeoung Heo | PostFournines | Post Production |
Jae Young Kim | PostFournines | Post Production |
The Hospital is a fearful place for anyone, especially children. Medical staffs say that stress can affect young patient's willingness for treatment and even their treatment results. This was the same for little Maria. Our campaign was designed so that children could actually experience Little Big e-Motion physically in SJD Barcelona children’s hospital. After the film shoot, the car would be donated to the hospital for future studies. So, on the first day of Little Big e-Motion's donation, we filmed the whole process of our first passenger, Maria's meeting the car, and taking a rided around the hospital experiencing all the medical and entertainment features in the car. Our intention was to film Maria's first encounter moment as naturally as possible.