| Title | MACHINE-GUN MOUTH |
| Brand | KRAFTON |
| Product / Service | BATTLEGROUNDS MOBILE INDIA |
| Category | G07. Corporate Purpose & Social Responsibility |
| Entrant | DDB MUDRA Mumbai, INDIA |
| Idea Creation | DDB MUDRA Mumbai, INDIA |
| Production | EARLY MAN FILM PVT LTD Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Rahul Mathew | DDB Mudra Group | Creative Direction, writing |
| Vishnu Srivatsav | DDB Mudra Group | Creative |
| Sooraj Pillai | DDB Mudra Group | Creative |
| Neha Sathe | DDB Mudra Group | Creative |
| Murugaiya Gokul | DDB Mudra Group | Creative |
| Sudhira Mendon | DDB Mudra Group | Creative |
| Shikha Davessar | DDB Mudra Group | Business |
| Abhinav Pratiman | Early Man Films | Director |
| Sanjana Chetan | DDBB Mudra Group | Business |
| Sheenu Gaur | DDB Mudra Group | Business |
| Netra Ramachandran | DDB Mudra Group | Strategy |
| Sukshita Singh | DDB Mudra Group | Strategy |
| Anand Menon | Early Man Films | Executive Producer |
| Amarjet Phukan | Early Man Film | Producer |
The film tells the story of the long suffering family of a gamer. We see the all the tribulations they're put through and the relentless and disruptive assault of sound they're subjected to. We see individual members go through their own disruptions, before telling their parents that their long suffering is coming to an end because now, young gamers cannot game for more than 3 hours without a One Time Password. We've represented the gamer's non stop gaming sounds with a quirky beatboxing style machine-gun mouth.
BGMI (known as PUB-G worldwide) is game that went from being popular to becoming an addiction. There are ghastly and scary stories around kids not being able to handle the addiction. And these stories had started turning parents against gaming. BGMI recognised this problem and took measures to foster a safe and healthy gaming space.