MACHINE-GUN MOUTH

Bronze Spike
TitleMACHINE-GUN MOUTH
BrandKRAFTON
Product / ServiceBATTLEGROUNDS MOBILE INDIA
CategoryG07. Corporate Purpose & Social Responsibility
EntrantDDB MUDRA Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
Production EARLY MAN FILM PVT LTD Mumbai, INDIA

Credits

Name Company Position
Rahul Mathew DDB Mudra Group Creative Direction, writing
Vishnu Srivatsav DDB Mudra Group Creative
Sooraj Pillai DDB Mudra Group Creative
Neha Sathe DDB Mudra Group Creative
Murugaiya Gokul DDB Mudra Group Creative
Sudhira Mendon DDB Mudra Group Creative
Shikha Davessar DDB Mudra Group Business
Abhinav Pratiman Early Man Films Director
Sanjana Chetan DDBB Mudra Group Business
Sheenu Gaur DDB Mudra Group Business
Netra Ramachandran DDB Mudra Group Strategy
Sukshita Singh DDB Mudra Group Strategy
Anand Menon Early Man Films Executive Producer
Amarjet Phukan Early Man Film Producer

Write a short summary of what happens in the film

The film tells the story of the long suffering family of a gamer. We see the all the tribulations they're put through and the relentless and disruptive assault of sound they're subjected to. We see individual members go through their own disruptions, before telling their parents that their long suffering is coming to an end because now, young gamers cannot game for more than 3 hours without a One Time Password. We've represented the gamer's non stop gaming sounds with a quirky beatboxing style machine-gun mouth.

Please tell us how the brand purpose inspired the work

BGMI (known as PUB-G worldwide) is game that went from being popular to becoming an addiction. There are ghastly and scary stories around kids not being able to handle the addiction. And these stories had started turning parents against gaming. BGMI recognised this problem and took measures to foster a safe and healthy gaming space.

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