| Title | LONE RIDER |
| Brand | GULF WESTERN OIL |
| Product / Service | ENGINE OIL |
| Category | B01. Consumer Goods |
| Entrant | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Idea Creation | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Production | SCOUNDREL Sydney, AUSTRALIA |
| Production 2 | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Production 3 | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Production 4 | I4 CASTING PTY LTD Moore Park, AUSTRALIA |
| Post Production | SONG ZU Sydney, AUSTRALIA |
| Post Production 2 | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Post Production 3 | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Green | The Monkeys part of Accenture Interactive | Group CEO and Co-Founder |
| Scott Nowell | The Monkeys part of Accenture Interactive | Group Chief Creative Officer and Co-Founder: |
| Tara Ford | The Monkeys part of Accenture Interactive | Creative Chief Officer |
| Matt Michael | The Monkeys part of Accenture Interactive | Managing Director |
| Fabio Buresti | The Monkeys part of Accenture Interactive | Chief Strategy Officer |
| Vince Lagana | The Monkeys part of Accenture Interactive | Executive Creative Director |
| Barnaby Packham | The Monkeys part of Accenture Interactive | Copywriter |
| Danny Pattison | The Monkeys part of Accenture Interactive | Art Director |
| Benn Sutton | The Monkeys part of Accenture Interactive | Creative Director |
| David Klein | The Monkeys | Art Director |
| Penny Brown | The Monkeys part of Accenture Interactive | Head of Production |
| Jack Stone | The Monkeys part of Accenture Interactive | Business Director |
| Mike Burdick | The Monkeys part of Accenture Interactive | Copywriter |
| Joe Harris | The Monkeys part of Accenture Interactive | Senior Planner |
| Kat Stephens | The Monkeys part of Accenture Interactive | Senior Integrated Producer |
| Tim Bullock | Scoundrel | Director |
| Kate Gooden | Scoundrel | Executive Producer |
| Adrian Sharpio | Scoundrel | Executive Producer |
| Shelley Farthing-Dawe | Freelance | Director Of Photography |
| Peter Pound | Freelance | Vehicle Concept Artist |
| Harry Dakanalis | Pro Action Stunts | Vehicle Build Supervisor/Construction |
| Ben Toyer | Pro Action Stunts | Vehicle Construction |
| Aaron Crothers | Freelance | Production Designer |
| Joseph Wijangco | Casting i4 | Casting |
| Joseph Wijangco | Casting i4 | Casting |
| Adam Wills | Freelance | Offline Editor |
| Alex Pattison | Fin Design + Effects | VFX Supervisors |
| Justin Bromley | Fin Design + Effects | VFX Supervisors |
| Alastair Stephen | Fin Design + Effects | Executive VFX Producer |
| Isabelle Howarth | Fin Design + Effects | VFX Producer |
| Ben Eagleton | BE Colour | Colourist |
| Kat Aquilla | Song Zu | Producer |
| Simon Kane | Song Zu | Sound Designer |
| Damian De Boos-Smith | MADBS Composing Palace | Music Composition |
| Klint Collier | Freelance | Stills Photographer |
| Diego Lorenzo José | Freelance | Stills Digi/Assist |
Let me introduce you to the Lone Rider. He’s the desert Plato. The Aristotle of arid Australia. A resourceful hero who ponders life’s big questions as he roams the tough Australian landscape atop the ultimate off-road vehicle, with nothing but his wits and the world’s most durable engine oil by his side. The Lone Rider’s journey is an endless one, made possible by his unique ride with its huge, exposed engine and monster wheels - a vehicle that acts as the ultimate proof of concept for the sustaining endurance of Gulf Western Oil. The tale ends as all hero’s journeys should, with the Lone Rider driving off into the sunset.
Australian motorists are subject to some of the harshest driving conditions in the world. Insane heat. Freezing nights. And dust everywhere you look. It’s brutal on vehicles, especially engines. Which is why they need a motor oil that can withstand everything that the Australian outback throws their way. Gulf Western Oil, Australia’s largest manufacturer of lubricants, has built a reputation as the makers of the only engine oil tough enough to withstand the harsh Australian conditions. This film aimed to capture this unique position, and endear itself deeper into the hearts of Australian drivers.