WHEN WILL SHE BE RIGHT?

Bronze Spike
TitleWHEN WILL SHE BE RIGHT?
BrandUN WOMEN AUSTRALIA
Product / ServiceGENDER EQUALITY
CategoryA06. Not-for-profit / Charity / Government
EntrantTHE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Idea Creation THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Production RABBIT CONTENT Sydney, AUSTRALIA
Production 2 RABBIT CONTENT Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 SONAR MUSIC Sydney, AUSTRALIA

Credits

Name Company Position
Mark Green The Monkeys part of Accenture Interactive Group CEO and Co-Founder
Scott Nowell The Monkeys part of Accenture Interactive Group Chief Creative Officer and Co-Founder
Vince Lagana The Monkeys part of Accenture Interactive Executive Creative Director
Connor Beaver The Monkeys, part of Accenture Interactive Creative Director
Scott Zuliani The Monkeys, part of Accenture Interactive Creative Director
Katie Kidd The Monkeys, part of Accenture Interactive Art Director
Lizzie Wood The Monkeys, part of Accenture Interactive Copywriter
Belinda Drew The Monkeys part of Accenture Interactive Account Management Head
Samantha Packham The Monkeys part of Accenture Interactive Content Manager
Charlotte Marshall The Monkeys part of Accenture Interactive Senior Planner
Charlotte Goodsir The Monkeys part of Accenture Interactive Social Strategist
Penny Brown The Monkeys part of Accenture Interactive Head of Production
Tanith Williamson The Monkeys part of Accenture Interactive Senior Integrated Producer
Simone O'Connor The Monkeys part of Accenture Interactive Senior Producer
Claudia Brookes The Monkeys part of Accenture Interactive Senior Producer
Lauren Elliot The Monkeys part of Accenture Interactive Design Lead
Eva Godeny The Monkeys part of Accenture Interactive Digital Design Lead
Tchaan Wilson-Townsend The Monkeys part of Accenture Interactive Designer
Madeline Kelly Rabbit Director
Alex Hay Rabbit Executive Producer
Alex Hay Rabbit Executive Producer
Lucas Jenner Rabbit Executive Producer
Alex Serafini Rabbit Director of Production
Phoebe Taylor ARC Edit Editor
Billy Wychgel ARC Edit Colourist
Viv Baker ARC Edit Online
Haylee Poppi Sonar Music, Sydney Producer
Peta Einberg Peta Einberg Casting Casting

Write a short summary of what happens in the film

The film opens on young, up-and-coming Australian actress Miah Madden explaining the Aussie phrase ‘she’ll be right’. At first, she uses the phrase to dismiss unimportant problems, like cars breaking down or losing a ball over the fence. Suddenly, she begins to reference statistics on how ‘she’ is still unequal in Australian society – dismissing them using the same phrase. Depicted in native Australian bushland, Miah nonchalantly chops wood with an axe that punctuates each statistic, a traditionally masculine act that graphically signals violence, before building a fire – symbolic of the trouble and unrest Australians sit by and watch, unphased. As she speaks we see eery vignettes of spaces where women are still not equal: public spaces, workplaces, their own homes. At the end she turns to camera and questions; when will she be right?

Cultural / Context information for the jury

‘She’ll be right’ is an Australian colloquialism meaning ‘this problem will fix itself with time’. It’s used to dismiss problems big or small. It’s synonymous with our easy-going, laid back attitude. Currently, many reports are surfacing of sexual assaults and rape in Australian parliament. Our attourney general has been reported – but not reprimanded, just given paid leave. Videos have emerged of a male MP performing lewd acts on the desk of a female colleague. Meanwhile, schoolgirls are reporting widespread sexual assault, and launched a campaign for consent to be taught in schools. Women are angry, and even rallied around the country protesting for action against gender inequality and sexual assault.