MAKE LAMB, NOT WALLS

Short List
TitleMAKE LAMB, NOT WALLS
BrandMEAT & LIVESTOCK AUSTRALIA
Product / ServiceLAMB
CategoryG05. Cultural Insight
EntrantTHE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Idea Creation THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Production AIRBAG Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Mark Green The Monkeys part of Accenture Interactive Group CEO & Co-Founder
Scott Nowell The Monkeys part of Accenture Interactive Group Chief Creative Officer and Co-Founder
Vince Lagana The Monkeys part of Accenture Interactive Executive Creative Director
Matt Michael The Monkeys part of Accenture Interactive Managing Director
Scott Dettrick The Monkeys part of Accenture Interactive Creative Director
Harry Boothman The Monkeys part of Accenture Interactive Copywriter
Joash Tham The Monkeys part of Accenture Interactive Art Director
James Halliday The Monkeys part of Accenture Interactive Design Lead
Penny Brown The Monkeys part of Accenture Interactive Head of Production
Kit Landsdell The Monkeys part of Accenture Interactive Business Strategy Director
Ciaran Miller-Stubbs The Monkeys part of Accenture Interactive Group Content Director
Fizzy Keeble The Monkeys part of Accenture Interactive Content Director
Ruth Peck The Monkeys part of Accenture Interactive Senior Content Manager
Christina Wilmot The Monkeys part of Accenture Interactive Senior Producer
Ariel Martin Airbag Director
Alex Tizzard Airbag Executive Producer
Megan Ayers Airbag Producer
Megan Ayers Airbag Producer
Adrian Bosich Airbag Managing Partner
Lachlan Milne Airbag Director Of Photography
Lucas Baynes Arc Edit Editor
David Whittaker Arc Edit Editor
Fergus Rotherham Arc Edit Grade
Simon Kane Song Zu Sound Designer
Kat Aquilla Song Zu Producer
Haydn Walker Songzu Composer

Write a short summary of what happens in the film

The film is set in a not-so-distant dystopian future, where the bickering Australian states have slammed shut their borders. In 2031, the nation is permanently divided by a towering concrete wall that scythes through stunning beaches, border towns and the vast expanse of the Australian outback. Providing a tongue-in-cheek take of what could happen if division continues unchallenged. Everyday life continues in the shadow of the great wall, until the mouth-watering aroma of Aussie lamb kick-starts a revolution to tear it down. We follow people from all over Australia attacking the wall with hammers, spades, mops, BBQ tongs, a tractor and even a tank. As the wall comes down, we see the 8 states coming back together, whilst taking every opportunity to have a satirical swipe at one another. Until the nation is finally reunited around an epic lamb BBQ positioned heroically at the top of a mound of rubble.

Please tell us about the cultural insight that inspired the work

Australia is a federation of six states and two territories. In any normal year Australians are free to move between states without restrictions. Indeed, most Australians have been blissfully unaware of the state borders. In 2020 that all changed. For the first time in over 100 years, the bickering state premiers slammed shut their borders - separating friends, families and entire communities. Dominating news across the nation. Queensland Premier Annastacia Pałaszczuk openly warring with NSW Premier Gladys Berejiklian. Western Australia closing its border to the rest of Australia. Victoria, the Coronavirus pariah state, and its Premier Daniel Andrews berated up and down the land for multiple hotel quarantine breaches. The state 'border wars', dubbed by the media, denied 25 million Australians their freedom of movement in their own country - strikingly at odds with the low Coronavirus cases. We needed a bold, provocative campaign to tear down the metaphorical walls.

Links

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