MAKE LAMB, NOT WALLS

Silver Spike

Case Film

Film

TitleMAKE LAMB, NOT WALLS
BrandMEAT & LIVESTOCK AUSTRALIA
Product / ServiceLAMB
CategoryG03. Single-market Campaign
EntrantTHE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Idea Creation THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Production AIRBAG Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Mark Green The Monkeys part of Accenture Interactive Group CEO & Co-Founder
Scott Nowell The Monkeys part of Accenture Interactive Group Chief Creative Officer and Co-Founder
Vince Lagana The Monkeys part of Accenture Interactive Executive Creative Director
Matt Michael The Monkeys part of Accenture Interactive Managing Director
Scott Dettrick The Monkeys part of Accenture Interactive Creative Director
Harry Boothman The Monkeys part of Accenture Interactive Copywriter
Joash Tham The Monkeys part of Accenture Interactive Art Director
James Halliday The Monkeys part of Accenture Interactive Design Lead
Penny Brown The Monkeys part of Accenture Interactive Head of Production
Kit Landsdell The Monkeys part of Accenture Interactive Business Strategy Director
Ciaran Miller-Stubbs The Monkeys part of Accenture Interactive Group Content Director
Fizzy Keeble The Monkeys part of Accenture Interactive Content Director
Ruth Peck The Monkeys part of Accenture Interactive Senior Content Manager
Christina Wilmot The Monkeys part of Accenture Interactive Senior Producer
Ariel Martin Airbag Director
Alex Tizzard Airbag Executive Producer
Megan Ayers Airbag Producer
Megan Ayers Airbag Producer
Adrian Bosich Airbag Managing Partner
Lachlan Milne Airbag Director Of Photography
Lucas Baynes Arc Edit Editor
David Whittaker Arc Edit Editor
Fergus Rotherham Arc Edit Grade
Simon Kane Song Zu Sound Designer
Kat Aquilla Song Zu Producer
Haydn Walker Songzu Composer

Write a short summary of what happens in the film

The film is set in a not-so-distant dystopian future, where the bickering Australian state premiers have slammed shut their borders. Australia is divided by a towering concrete wall. We follow the wall as it scythes through stunning beaches, rolling green hills, small towns and the vast expanse of the Aussie outback. Everyday people have become accustomed to life in the shadow of the great wall, until the irresistible aroma of lamb inspires an unlikely old man to look beyond. The mouth-watering taste sparks a revolution to tear down the walls. We see people from all over Australia using everyday object - hammers, spades, mops, monkey wrenches, tractors and even a tank. With each state taking the opportunity to have a playful satirical dig at one another as they start to come back together over a lamb BBQ.

Please tell us how the work was designed / adapted for a single country / region / market

The campaign was, and always is, designed specifically for our Australian market. Inspired by the unprecedented border restrictions and state division that dominated Australian news and politics in 2020. Grounded in unique insights around historical state rivalry that bubbled to the surface and exacerbated division. Finally, brought to life using culturally relevant, insightful and topical jokes that satirically tore into the architects of this division, even the country's Prime Minister.

Links

Video URL