Write a short summary of what happens in the film

The film is set in a not-so-distant dystopian future, where the bickering Australian state premiers have slammed shut their borders. Australia is divided by a towering concrete wall. We follow the wall as it scythes through stunning beaches, rolling green hills, small towns and the vast expanse of the Aussie outback. Everyday people have become accustomed to life in the shadow of the great wall, until the irresistible aroma of lamb inspires an unlikely old man to look beyond. The mouth-watering taste sparks a revolution to tear down the walls. We see people from all over Australia using everyday object - hammers, spades, mops, monkey wrenches, tractors and even a tank. With each state taking the opportunity to have a playful satirical dig at one another as they start to come back together over a lamb BBQ.

Please tell us how the work was designed / adapted for a single country / region / market

The campaign was, and always is, designed specifically for our Australian market. Inspired by the unprecedented border restrictions and state division that dominated Australian news and politics in 2020. Grounded in unique insights around historical state rivalry that bubbled to the surface and exacerbated division. Finally, brought to life using culturally relevant, insightful and topical jokes that satirically tore into the architects of this division, even the country's Prime Minister.