Title | MAKE LAMB, NOT WALLS |
Brand | MEAT & LIVESTOCK AUSTRALIA |
Product / Service | LAMB |
Category | B01. Consumer Goods |
Entrant | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
Idea Creation | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
Production | AIRBAG Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Post Production 2 | SONG ZU Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mark Green | The Monkeys part of Accenture Interactive | Group CEO & Co-Founder |
Scott Nowell | The Monkeys part of Accenture Interactive | Group Chief Creative Officer and Co-Founder |
Vince Lagana | The Monkeys part of Accenture Interactive | Executive Creative Director |
Matt Michael | The Monkeys part of Accenture Interactive | Managing Director |
Scott Dettrick | The Monkeys part of Accenture Interactive | Creative Director |
Harry Boothman | The Monkeys part of Accenture Interactive | Copywriter |
Joash Tham | The Monkeys part of Accenture Interactive | Art Director |
James Halliday | The Monkeys part of Accenture Interactive | Design Lead |
Penny Brown | The Monkeys part of Accenture Interactive | Head of Production |
Kit Landsdell | The Monkeys part of Accenture Interactive | Business Strategy Director |
Ciaran Miller-Stubbs | The Monkeys part of Accenture Interactive | Group Content Director |
Fizzy Keeble | The Monkeys part of Accenture Interactive | Content Director |
Ruth Peck | The Monkeys part of Accenture Interactive | Senior Content Manager |
Christina Wilmot | The Monkeys part of Accenture Interactive | Senior Producer |
Ariel Martin | Airbag | Director |
Alex Tizzard | Airbag | Executive Producer |
Megan Ayers | Airbag | Producer |
Megan Ayers | Airbag | Producer |
Adrian Bosich | Airbag | Managing Partner |
Lachlan Milne | Airbag | Director Of Photography |
Lucas Baynes | Arc Edit | Editor |
David Whittaker | Arc Edit | Editor |
Fergus Rotherham | Arc Edit | Grade |
Simon Kane | Song Zu | Sound Designer |
Kat Aquilla | Song Zu | Producer |
Haydn Walker | Songzu | Composer |
The film is set in a not-so-distant dystopian future, where the bickering Australian states have slammed shut their borders. In 2031, the nation is permanently divided by a towering concrete wall that scythes through stunning beaches, border towns and the vast expanse of the Australian outback. Providing a tongue-in-cheek take of what could happen if division continues unchallenged. Everyday life continues in the shadow of the great wall, until the mouth-watering aroma of Australian lamb kick-starts a revolution to tear it down. We follow people from all over Australia attacking the wall with hammers, spades, mops, BBQ tongs, a tractor and even a tank. As the wall comes down, we see the 8 states coming back together, whilst taking every opportunity to have a satirical swipe at one another. Until the nation is finally reunited around an epic lamb BBQ setup heroically at the top of a mound of rubble.
2020 was the most divided year in Australian history. For the first time in over 100 years, the feuding state premiers slammed shut their borders separating friends, families and entire communities. In a country where people are normally free to move between the 8 states and territories without restrictions, Australia went further than any democracy in the world to restrict its own citizens. The ‘state border wars', as the media dubbed them, denied 25 million Australians freedom of movement in their own country - with fines and threat of jail time becoming the standard. As the state tension continued to escalate, the future looked more divided than ever. As a brand that’s been uniting Australians for decades around a lamb BBQ. We needed a bold and provocative idea to bring people back together after the most divided year ever.