Write a short summary of what happens in the film

Give a Flybuys is a 3-minute music video or anthem - that repositions Australia’s oldest loyalty program by showing that savviness is something to be proud of. Throughout the ad we see a cast of everyday Australians, all miming to the same punk-rock voice. Performed by frontman Blake Scott from the Peep Tempel, his unapologetic sound embodies the new Flybuys. This ‘GAF’ attitude is also mirrored in the performance of each character. A cast of characters all invented from a wealth of shopping data. As we cut from person to person, across the country – they each break the fourth wall to boast about their savviness and what they’ve redeemed thanks to Flybuys. From groceries, to holidays, school uniforms to Moscato – it’s clear that this collective share the same pride in points-collecting. Because when you Give a Flybuys, you take more.

Please tell us how the work was designed / adapted for a single country / region / market

Written with an Australian audience in mind, the ad is full of ultra-specific references to Australian culture, places and language – that most people would relate to and find amusing. From lyrics, to locations, through to the habits of thrifty Aussies. The cast of characters were also written to be instantly recognisable to an Australian audience. As they were invented from Flybuys own shopper data. Across the film, you’ll notice Aussie vernacular such as: Magpie -Ruthless Australian bird who collects shiny objects Toot roll -Toilet paper Rissoles -Australian hamburgers Rundle Mall -Famous shopping centre in Adelaide, South Australia Unleaded -Standard choice of petrol/gas for cars Discount docket -Fuel discount coupon on a supermarket receipt. Mosman -Affluent Sydney suburb Yummy mummy -Popular reality TV show Triple offer -A coveted offer for triple bonus Flybuys points Surfer’s -Surfer’s Paradise, a beachside party town Wet ‘n’ Wild -Theme park on the Gold Coast