Write a short summary of what happens in the film

Every new actor/influencer person entering the Netflix universe was either replacing an actor in that scene or became an additional character in the scene. Using CGI and green screens, new characters in the scene were ‘interacting’ with the original film/Tv series. The new actor had 1-3 lines of dialogue which seamlessly flowed with the existing dialogue of that scene. The original scene remained unchanged i.e. the entire scene was not re-shot for a new character to enter the picture. The Playback 2021 video went live across all of Netflix India’s owned channels at 11 am on the 22nd December, 2021 The content had the potential to build intrigue and curiosity for the clips where they had some of the pop-culture stars popping up in unexpected places. With high level of shareability amongst fans, the video was shared across channels to drive engagement and chatter.

Cultural / Context information for the jury

From a cultural standpoint, Indians have an opinion about everything they're a fan of. We've seen that in different industries including sports, politics, entertainment, etc. Irrespective of the merit of the stories, fans always have the opinion that there could be something better. It may be with a new perspective of a new director, a new plot or simply a new setting. Keeping that in mind, the video provided them with something unique, never thought before, surprising and intriguing.