Write a short summary of what happens in the film

Social diversity in India is an understatement, especially when it comes to entertainment choices and decisions. Equally prevalent, however, are hierarchical social and familial systems that prize deference to the decisions and tastes of elders. It’s long been a country with only one TV in the household, which has had to toe the line when it came to big life decisions like weddings and life partners. But it is also a country that is changing, with mobiles and internet at this evolution’s centre. People are exploring more individual tastes, specifically in the entertainment context. Netflix highlighted one such situation in this film to bring alive its catalogue’s diversity: the classic bride & groom meet-up, where the bride discusses classic family favourites to win over the prospective groom’s family but doesn’t leave the groom himself behind – who lights up when he discovers her preference for the modern edgy stuff too!

Cultural / Context information for the jury

While Netflix has always had aspirational value, it had not translated into big subscriber numbers in India, the way it had for other OTT services. Price also played a part in this, with Netflix being almost up to 4-5x more expensive annually than the next most expensive OTT platform. Netflix India’s variety had to be the hero, therefore, supported with a price drop for greater attractiveness for the service – through diametrically different entertainment tastes: romance v/s action, or family-friendly v/s solo viewing This was to be showcased through how Netflix was always a talking point in any social situation because even Netflix water cooler chats bring people to the service to at least get a sneak peek of what the latest talk of the town is! Netflix was therefore positioned as the OTT channel that provided tremendous social connections and cachet for the Indian content consumer!