| Title | GIVE A FLYBUYS |
| Brand | FLYBUYS |
| Product / Service | FLYBUYS |
| Category | A05. Consumer Services / Business to Business |
| Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Media Placement | OMD Melbourne, AUSTRALIA |
| Production | DIVISION Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Howatson | CHEP Network | Chief Executive Officer |
| Ant White | CHEP Network | Chief Creative Officer |
| Glen Dickson | CHEP Network | Executive Creative Director |
| Cameron Bell | CHEP Network | Creative Director |
| Sam Dickson | CHEP Network | Creative Director |
| Sophie Beard | CHEP Network | Senior Copywriter |
| Aïcha Wijland | CHEP Network | Art Director |
| Lauren Eddy | CHEP Network | Copywriter |
| Daniel Sparkes | CHEP Network | Senior Art Director |
| Bree Daniel | CHEP Network | Account Manager |
| Jamie Herman | CHE Proximity | Account Manager |
| Emilija Savic | CHEP Network | Account Manager |
| Jen Livingston | CHEP Network | Executive Producer |
| Trisha Santhanam | CHEP Network | CX Strategy Director |
Give a Flybuys is a 3-minute music video or anthem - that repositions Australia’s oldest loyalty program by showing that savviness is something to be proud of. Throughout the ad we see a cast of everyday Australians, all miming to the same punk-rock voice. Performed by frontman Blake Scott from the Peep Tempel, his unapologetic sound embodies the new Flybuys. This ‘GAF’ attitude is also mirrored in the performance of each character. A cast of characters all invented from a wealth of shopping data. As we cut from person to person, across the country – they each break the fourth wall to boast about their savviness and what they’ve redeemed thanks to Flybuys. From groceries, to holidays, school uniforms to Moscato – it’s clear that this collective share the same pride in points-collecting. Because when you Give a Flybuys, you take more.