HIDDEN TRUTH

TitleHIDDEN TRUTH
BrandVIDYA INDIA
Product / ServiceVIDYA HELPLINE FOR WOMEN
CategoryC01. Social Film
EntrantWUNDERMAN THOMPSON Mumbai , INDIA
Idea Creation WUNDERMAN THOMPSON Mumbai, INDIA
Production GOOD MORNING Mumbai, INDIA

Credits

Name Company Position
Priya Shivakumar Wunderman Thompson India Writer, National Creative Director
Senthil Kumar Wunderman Thompson India Chief Creative Officer
Shashanka Chaturvedi Good Morning Films Director
Robin D'Cruz Good Morning Films Producer
Subhajit Mukherjee Independent Music Director

Write a short summary of what happens in the film

The film opens on what seems like a normal day during the pandemic with a woman coming back home from a grocery run. We see her getting visibly agitated as she is putting away the things she has bought and while we can’t see her face because of her stole worn as a mask, we see the agitation in her eyes and they fill with despair as the news reporter reports an extension in lockdown. She starts unwrapping the stole around her face as the broadcast drones on and to our horror we see a bruised and battered visage, the reporter’s voice becoming audible to deliver the irony that ends the telecast on “Stay home, stay safe”. Suddenly we hear a loud shatter to indicate the presence of the abuser as the woman turns her head towards the noise, a lone and hapless tear rolling down her bruised face.

Cultural / Context information for the jury

It is a common misconception in India that only women from the lower social and economic strata suffer from Domestic Abuse. It was important to underline the hidden truth with a real and sensitive portrayal of the times. That no matter what section of society or walk of life the women came from, they were faced with the same sense of horror and helplessness, locked down in the house with their abusers, with no way of escape. While the Covid 19 pandemic and wearing a mask made it convenient to cover up the bruises and their shame, ironically the pandemic also made the home that everyone counted on as the safest place the most unsafe place for these women locked down with their abusers.

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