Title | HIDDEN TRUTH |
Brand | VIDYA INDIA |
Product / Service | VIDYA HELPLINE FOR WOMEN |
Category | C01. Social Film |
Entrant | WUNDERMAN THOMPSON Mumbai , INDIA |
Idea Creation | WUNDERMAN THOMPSON Mumbai, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Priya Shivakumar | Wunderman Thompson India | Writer, National Creative Director |
Senthil Kumar | Wunderman Thompson India | Chief Creative Officer |
Shashanka Chaturvedi | Good Morning Films | Director |
Robin D'Cruz | Good Morning Films | Producer |
Subhajit Mukherjee | Independent | Music Director |
The film opens on what seems like a normal day during the pandemic with a woman coming back home from a grocery run. We see her getting visibly agitated as she is putting away the things she has bought and while we can’t see her face because of her stole worn as a mask, we see the agitation in her eyes and they fill with despair as the news reporter reports an extension in lockdown. She starts unwrapping the stole around her face as the broadcast drones on and to our horror we see a bruised and battered visage, the reporter’s voice becoming audible to deliver the irony that ends the telecast on “Stay home, stay safe”. Suddenly we hear a loud shatter to indicate the presence of the abuser as the woman turns her head towards the noise, a lone and hapless tear rolling down her bruised face.
It is a common misconception in India that only women from the lower social and economic strata suffer from Domestic Abuse. It was important to underline the hidden truth with a real and sensitive portrayal of the times. That no matter what section of society or walk of life the women came from, they were faced with the same sense of horror and helplessness, locked down in the house with their abusers, with no way of escape. While the Covid 19 pandemic and wearing a mask made it convenient to cover up the bruises and their shame, ironically the pandemic also made the home that everyone counted on as the safest place the most unsafe place for these women locked down with their abusers.