Write a short summary of what happens in the film

A Small Business Success Story. A Real Time Testimonial of Business Transformation capturing the true story from a small idea of buy one plate to fill one plate and the beginning of a mission to end hunger using the power of art #artagainsthunger. The plated project grew into a flourishing business on the Facebook platform through collaboration with thousands of artists and customers from the Facebook Community. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the message that when businesses are on the Facebook platform, be it ‘selling goods’ or ‘doing good while doing business’ – all good ideas will be found here and will definitely grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business.

Please tell us about the social behaviour that inspired the work

The pandemic has made small business owners feel like islands. Feel alone. Feel as if life is without social community. It was time to change that with a relevant real time testimonial of a powerful small business success story. No One Likes Empty Plates. Doing good or Wanting to be seen Doing Good is a Popular Social Behaviour. Sharing and Buying Inexpensive Art online was another growing social behaviour during the pandemic engaging both artists and social media window shoppers. The Plated Project took these social behaviours head on by communicating the sole purpose of buying a plate to put food on someone else's empty plate. India’s teeming with hungry mouths to feed and connecting the dots between two popular social behaviours helped the #artagainsthunger movement growing the plated project into a flourishing business on various social platforms.