| Title | QUEUING UP |
| Brand | TCCC |
| Product / Service | SPRITE |
| Category | A01. Consumer Goods |
| Entrant | OGILVY Hong Kong, HONG KONG |
| Idea Creation | OGILVY Hong Kong, HONG KONG |
| Production | SWEET SHOP Shanghai, CHINA |
| Post Production | HECKLER SG Singapore, SINGAPORE |
| Post Production 2 | MASSIVEMUSIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ibrahim Khan | TCCC Greater China | Senior Marketing Director |
| Selwyn Low | TCCC Greater China | Creative Director |
| Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer, Copywriter |
| Matthew Nisbet | Ogilvy Hong Kong | Executive Creative Director |
| Richard Sorensen | Ogilvy Hong Kong | Creative Director, Copywriter |
| Michele Salati | Ogilvy Hong Kong | Creative Director |
| Ariel Chiesa | Santo Buenos Aires | Creative Director |
| Ollie Davis | Ogilvy Hong Kong | Associate Creative Director |
| Soenar Santoso | Ogilvy Hong Kong | Associate Creative Director |
| Stratos Efstathiou | Ogilvy Hong Kong | Associate Creative Director |
| Adrienne Andaya | Ogilvy Hong Kong | Senior Art Director |
| Alexandra Colgan | Ogilvy Hong Kong | Senior Copywriter |
| Tim MacLehose | WPP | Global Client Lead |
| Ngoni Gudo | WPP | Program Director |
| Javier Campopiano | Grey Global | Chief Creative Officer |
| Arvind Srivastava | Ogilvy Shanghai | Chief Strategy Officer |
| Eric Lai | Ogilvy Shanghai | Head of TV |
| Jessie Lai | Ogilvy Shanghai | Agency Producer |
| Katherine Zhang | Ogilvy Shanghai | Senior Account Director |
| Lily Li | Ogilvy Shanghai | Project Director |
| Lili Guo | Ogilvy Shanghai | Senior Project Manager |
| Damien Shatford | Sweet Shop | Director |
| James Brown | Sweet Shop | Director of Photography |
| Wilf Sweetland | Sweet Shop | Chief Executive Officer |
| Laura Geagea | Sweet Shop | Executive Producer |
| Katie Kempe | Sweet Shop | Producer |
| Luke Haigh | Heckler | Editor |
| Hayden Weal | Heckler | Assistant Editor |
| Tamon Fujimi | MassiveMusic | Sound Engineer |
We see a man standing in a long queue for a concert. He is hot and frustrated because the line is not moving. Suddenly we hear a voice encouraging the man to overcome his frustration by hurdling a barrier to get into the venue, which he does and as a result wipes out. We snap back to reality and realize our hero has been fantasizing - he has been brought back to his senses by a cold, refreshing Sprite.
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