QUEUING UP

TitleQUEUING UP
BrandTCCC
Product / ServiceSPRITE
CategoryA01. Consumer Goods
EntrantOGILVY Hong Kong, HONG KONG
Idea Creation OGILVY Hong Kong, HONG KONG
Production SWEET SHOP Shanghai, CHINA
Post Production HECKLER SG Singapore, SINGAPORE
Post Production 2 MASSIVEMUSIC Tokyo, JAPAN

Credits

Name Company Position
Ibrahim Khan TCCC Greater China Senior Marketing Director
Selwyn Low TCCC Greater China Creative Director
Reed Collins Ogilvy Asia Pacific Chief Creative Officer, Copywriter
Matthew Nisbet Ogilvy Hong Kong Executive Creative Director
Richard Sorensen Ogilvy Hong Kong Creative Director, Copywriter
Michele Salati Ogilvy Hong Kong Creative Director
Ariel Chiesa Santo Buenos Aires Creative Director
Ollie Davis Ogilvy Hong Kong Associate Creative Director
Soenar Santoso Ogilvy Hong Kong Associate Creative Director
Stratos Efstathiou Ogilvy Hong Kong Associate Creative Director
Adrienne Andaya Ogilvy Hong Kong Senior Art Director
Alexandra Colgan Ogilvy Hong Kong Senior Copywriter
Tim MacLehose WPP Global Client Lead
Ngoni Gudo WPP Program Director
Javier Campopiano Grey Global Chief Creative Officer
Arvind Srivastava Ogilvy Shanghai Chief Strategy Officer
Eric Lai Ogilvy Shanghai Head of TV
Jessie Lai Ogilvy Shanghai Agency Producer
Katherine Zhang Ogilvy Shanghai Senior Account Director
Lily Li Ogilvy Shanghai Project Director
Lili Guo Ogilvy Shanghai Senior Project Manager
Damien Shatford Sweet Shop Director
James Brown Sweet Shop Director of Photography
Wilf Sweetland Sweet Shop Chief Executive Officer
Laura Geagea Sweet Shop Executive Producer
Katie Kempe Sweet Shop Producer
Luke Haigh Heckler Editor
Hayden Weal Heckler Assistant Editor
Tamon Fujimi MassiveMusic Sound Engineer

Write a short summary of what happens in the film

We see a man standing in a long queue for a concert. He is hot and frustrated because the line is not moving. Suddenly we hear a voice encouraging the man to overcome his frustration by hurdling a barrier to get into the venue, which he does and as a result wipes out. We snap back to reality and realize our hero has been fantasizing - he has been brought back to his senses by a cold, refreshing Sprite.

Cultural / Context information for the jury

N/A