| Title | INVISIBILITY |
| Brand | TCCC |
| Product / Service | SPRITE |
| Category | A01. Consumer Goods |
| Entrant | OGILVY Hong Kong, HONG KONG |
| Idea Creation | OGILVY Hong Kong, HONG KONG |
| Production | SWEET SHOP Shanghai, CHINA |
| Post Production | HECKLER SG Singapore, SINGAPORE |
| Post Production 2 | MASSIVEMUSIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ibrahim Khan | TCCC Greater China | Senior Marketing Director |
| Selwyn Low | TCCC Greater China | Creative Director |
| Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer, Copywriter |
| Matthew Nisbet | Ogilvy Hong Kong | Executive Creative Director |
| Richard Sorensen | Ogilvy Hong Kong | Creative Director, Copywriter |
| Michele Salati | Ogilvy Hong Kong | Creative Director |
| Ariel Chiesa | Santo Buenos Aires | Creative Director |
| Ollie Davis | Ogilvy Hong Kong | Associate Creative Director |
| Soenar Santoso | Ogilvy Hong Kong | Associate Creative Director |
| Stratos Efstathiou | Ogilvy Hong Kong | Associate Creative Director |
| Adrienne Andaya | Ogilvy Hong Kong | Senior Art Director |
| Alexandra Colgan | Ogilvy Hong Kong | Senior Copywriter |
| Tim MacLehose | WPP | Global Client Lead |
| Ngoni Gudo | WPP | Program Director |
| Javier Campopiano | Grey Global | Chief Creative Officer |
| Arvind Srivastava | Ogilvy Shanghai | Chief Strategy Officer |
| Eric Lai | Ogilvy Shanghai | Head of TV |
| Jessie Lai | Ogilvy Shanghai | Agency Producer |
| Katherine Zhang | Ogilvy Shanghai | Senior Account Director |
| Lily Li | Ogilvy Shanghai | Project Director |
| Lili Guo | Ogilvy Shanghai | Senior Project Manager |
| Damien Shatford | Sweet Shop | Director |
| James Brown | Sweet Shop | Director of Photography |
| Wilf Sweetland | Sweet Shop | Chief Executive Officer |
| Laura Geagea | Sweet Shop | Executive Producer |
| Katie Kempe | Sweet Shop | Producer |
| Luke Haigh | Heckler | Editor |
| Hayden Weal | Heckler | Assistant Editor |
| Tamon Fujimi | MassiveMusic | Sound Engineer |
We see a man waiting alone on a bench at a bus stop. Another man joins him, but sits extremely close, even though the whole bench is empty. Suddenly we hear a voice encouraging the first man to take out his frustration by shaking his hips in the newcomer's face, which he duly does. We snap back to reality and realize our hero has been fantasizing - he has been brought back to his senses by a cold, refreshing Sprite.
N/A