Title | JEEPNEY PARANORMAL 30S |
Brand | DISCOVERY+ |
Product / Service | DISCOVERY+ |
Category | A04. Media / Entertainment |
Entrant | DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE |
Idea Creation | RADMANILA COMMUNICATIONS Makati City, THE PHILIPPINES |
Media Placement | PHD MEDIA Makati City, THE PHILIPPINES |
PR | PERCEPTIONS INC. Taguig City, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Post Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brian Avancena | RadManila Communications, Inc. | Head of Creatives |
Conrad Mallonga | RadManila Communications, Inc. | Creative Director |
Rodel Metante | RadManila Communications, Inc. | Associate Creative Director |
Yedda Garcia | RadManila Communications, Inc. | Art Director |
Huck Fajardo | RadManila Communications, Inc. | Copywriter |
Grace Hilario | RadManila Communications, Inc. | Account Director |
Danielle Ebetuer | RadManila Communications, Inc. | Account Manager |
Filipina pride and modern-day icon, Ms. Universe Pia Wurtzbach is seen watching a scary show on the discovery+ app. Suddenly, a ghost appears beside her. She quickly covers her eyes out of fear and naughtily peeks through her fingers to check on the ghost. The video then cuts to snippets of the discovery+ Paranormal shows available on the app. We then see that the app has a limited-time offer of Php 129/year. Now that is a plus!
What better way to arrive in style in the Philippines than via the ubiquitous, colorful Jeepney? The symbol of Filipino creativity, ingenuity and vibrancy, and now the most essential means of transport for the everyday Filipino. The colorful, unique and creative designs, the capacity to hold 22 people from all walks of life, the regular jeepney scene that captures the realness of life, it was the perfect symbol for discovery+ and what the brand represents – full of life and unexpected. The discovery+ jeepney drove around famous landmarks in the city and was filled with unexpected discovery+ characters – representative of the larger than life entertainment they can find in the app. Led by Pia Wurtzbach, the most celebrated Filipina Miss Universe of this generation, these signature characters get immersed in an extraordinary hyper-real world full of cultural references and nuances only Filipinos can relate to.