Title | JEEPNEY OMNIBUS 30S |
Brand | DISCOVERY+ |
Product / Service | DISCOVERY+ |
Category | A04. Media / Entertainment |
Entrant | DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE |
Idea Creation | RADMANILA COMMUNICATIONS Makati City, THE PHILIPPINES |
Media Placement | PHD MEDIA Makati City, THE PHILIPPINES |
PR | PERCEPTIONS INC. Taguig City, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Post Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brian Avancena | RadManila Communications, Inc. | Head of Creatives |
Conrad Mallonga | RadManila Communications, Inc. | Creative Director |
Rodel Metante | RadManila Communications, Inc. | Associate Creative Director |
Yedda Garcia | RadManila Communications, Inc. | Art Director |
Huck Fajardo | RadManila Communications, Inc. | Copywriter |
Grace Hilario | RadManila Communications, Inc. | Account Director |
Danielle Ebetuer | RadManila Communications, Inc. | Account Manager |
Issac John | Discovery Networks Asia-Pacific Pte Ltd | Overall Marketing Head |
Rohit Tharani | Discovery Networks Asia-Pacific Pte Ltd | Strategy Lead |
Sara Zhang | Discovery Networks Asia-Pacific Pte Ltd | Marketing & Strategy Lead |
Angel Wang | Discovery Networks Asia-Pacific Pte Ltd | Branding Lead |
Jen Mortillero | Discovery Networks Asia-Pacific Pte Ltd | Branding & Campaign Lead |
John Santos | Discovery Networks Asia-Pacific Pte Ltd | Ad Support Manager |
Gab Ayoub | Discovery Networks Asia-Pacific Pte Ltd | Supervising Creative Director |
Priscilla Khoo | Discovery Networks Asia-Pacific Pte Ltd | Creative Director & Head of Production |
Zabrina Fernandez | Creative 47 Entertainment | Senior Creative Producer |
Jane Lim | Discovery Networks Asia-Pacific Pte Ltd | Creative Producer |
Joe Kwan | Discovery Networks Asia-Pacific Pte Ltd | Lead Graphics Designer |
Filipina pride and modern-day icon, Ms. Universe Pia Wurtzbach boards a jeepney. She opens her discovery+ app and notices that the characters from the shows she’s watching are coming to life right before her. From a mysterious detective, to a vibrant drag queen and even a great white shark, the jeepney is just as packed as the app on her phone. As she disembarks the vehicle with the characters she enters the immersive world that only the app can offer. She is amazed, bewildered and entertained as the characters engage with the Filipinos in a fiesta-like setting. She looks around and sees how an app that fits on her phone can indeed be larger-than-life. We then see that the app has a limited-time offer of Php 129/year. Now that is a plus!
What better way to arrive in style in the Philippines than via the ubiquitous, colorful Jeepney? The symbol of Filipino creativity, ingenuity and vibrancy, and now the most essential means of transport for the everyday Filipino. The colorful, unique and creative designs, the capacity to hold 22 people from all walks of life, the regular jeepney scene that captures the realness of life, it was the perfect symbol for discovery+ and what the brand represents – full of life and unexpected. The discovery+ jeepney drove around famous landmarks in the city and was filled with unexpected discovery+ characters – representative of the larger than life entertainment they can find in the app. Led by Pia Wurtzbach, the most celebrated Filipina Miss Universe of this generation, these signature characters get immersed in an extraordinary hyper-real world full of cultural references and nuances only Filipinos can relate to.