Title | TIKTOK - JEEPNEY |
Brand | DISCOVERY+ |
Product / Service | DISCOVERY+ |
Category | B04. Media / Entertainment |
Entrant | DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE |
Idea Creation | RADMANILA COMMUNICATIONS Makati City, THE PHILIPPINES |
Media Placement | PHD MEDIA Makati City, THE PHILIPPINES |
PR | PERCEPTIONS INC. Taguig City, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Post Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brian Avancena | RadManila Communications, Inc. | Head of Creatives |
Conrad Mallonga | RadManila Communications, Inc. | Creative Director |
Rodel Metante | RadManila Communications, Inc. | Associate Creative Director |
Yedda Garcia | RadManila Communications, Inc. | Art Director |
Huck Fajardo | RadManila Communications, Inc. | Copywriter |
Grace Hilario | RadManila Communications, Inc. | Account Director |
Danielle Ebetuer | RadManila Communications, Inc. | Account Manager |
The video based on a main TVC and re-imagined for Tiktok, starts off with Filipina icon, Miss Universe Pia Wurtzbach browsing through the discovery+ app and taps on the Naked and Afraid show. An almost-naked man and a woman suddenly appear beside her looking ecstatic with the fish they caught. Pia continues to tap on other shows and the characters from the respective shows appear inside the jeepney, culminating with a huge shark that shocks everyone in the jeepney. Pia then gets off the jeepney and is welcomed into a whole new world of larger-than-life experiences. She looks amazed as she wanders through the place and sees the brought-to-life characters from the different d+ shows playfully mingling with the locals in a fiesta-like atmosphere. The video then transitions to the discovery+ logo and shows the limited-time offer of Php 129/year.
What better way to arrive in style in the Philippines than via the ubiquitous, colorful Jeepney? The symbol of Filipino creativity, ingenuity and vibrancy, and now the most essential means of transport for the everyday Filipino. The colorful, unique and creative designs, the capacity to hold 22 people from all walks of life, the regular jeepney scene that captures the realness of life, it was the perfect symbol for discovery+ and what the brand represents – full of life and unexpected. The discovery+ jeepney drove around famous landmarks in the city and was filled with unexpected discovery+ characters – representative of the larger than life entertainment they can find in the app. Led by Pia Wurtzbach, the most celebrated Filipina Miss Universe of this generation, these signature characters get immersed in an extraordinary hyper-real world full of cultural references and nuances only Filipinos can relate to.