Title | HARD SELL |
Brand | BOMY VEGETABLE JUICE |
Product / Service | BOMY VEGETABLE JUICE |
Category | A01. Consumer Goods |
Entrant | ADK TAIWAN Taipei City, TAIWAN |
Idea Creation | ADK TAIWAN Taipei City, TAIWAN |
Production | DN PICTURES Taipei, TAIWAN |
Name | Company | Position |
---|---|---|
Richard Yu | ADK TAIWAN | CCO |
Apple Wang | ADK TAIWAN | Creative Director |
Richard Yu | ADK TAIWAN | Art Director |
Josh Shih | ADK TAIWAN | Senior Art Director |
Yiping Hsu | ADK TAIWAN | Senior Art Director |
Apple Wang | ADK TAIWAN | Copywriter |
Medica Weng | ADK TAIWAN | Copywriter |
Lala Lai | ADK TAIWAN | Account Director |
Benson Tsai | ADK TAIWAN | Account Manager |
Toyota Shao | ADK TAIWAN | Agency Producer |
Ronny Hsu | DN Pictures | Director |
On this day, the recurring Bomy vegetable juice advertisements were cleverly implemented into the whole day that the young man has experienced, including the lunch, taking bus, purchased in the supermarket, even his cat and home groceries. That's all because there's still nearly 90% of people are not having sufficient daily intake of vegetables. In order to assuredly remind people having vegetables, Bomy blanketed everywhere to maximize its extraordinary hard-selling approach.
Since 2001, Bomy Vegetable Juice has established its brand image with "drinking Bomy means taking veggies." the concept, "Bomy" is a kind of "vegetable", has deeply rooted in Taiwanese consumer's mind. However, it has failed to trigger consumer's purchasing, although people are clear about its brand proposition. In order to raise the purchasing, we aimed the target group and engage them in a way they can easily understand and even they will be fond of - by making no bones to remind the audience "remember to drink Bomy" in the advertisement.