Short List
Product / ServiceMUTUAL FUNDS
CategoryA05. Consumer Services / Business to Business
Idea Creation TBWA\INDIA Mumbai, INDIA
Production TBWA\INDIA Mumbai, INDIA


Name Company Position
Parixit Bhattacharya TBWA India Creative Director
Sourabh Pathak TBWA India Writer
Sushant Dharwadkar TBWA India Writer
Priyang Davey TBWA India Writer

Write a short summary of what happens in the film

Two co-passengers meet at a bus stop and are having a casual chat. One of them shares, he was here to attend a well-known festival and to find his twin brother who got lost long ago in the same festival. The co-passenger is surprised because that is the exact same reason he was at the festival. Both look identical. They notice the similarities in each other but fail to see the obvious fact that they are the long separated twins.

Cultural / Context information for the jury

In India, Mutual funds has been giving remarkable growth in two decade. But some people are still ignoring this obvious growth and investing in old traditional methods of investments. This behaviour is stopping their money to grow to it's potential. With this Investor Education Program, IDFC Mutual Fund takes a fresh, non-conventional approach with its creatives for the campaign, shifting the conversation regarding wealth creation from the traditional to the contemporary. The use of satire to highlight the proven benefit of equity mutual fund investing is yet another creative leap taken by IDFC Mutual Fund in this category.