BREAKING POINT

TitleBREAKING POINT
BrandTOYOTA
Product / ServiceAUTOMOTIVE
CategoryG07. Corporate Purpose & Social Responsibility
EntrantSAATCHI & SAATCHI Southbank, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Southbank, AUSTRALIA
Production GOOD OIL Sydney, AUSTRALIA
Post Production GOOD OIL Sydney, AUSTRALIA

Credits

Name Company Position
Andrew Wearing Toyota Motor Corporation Australia Client
Matt Tannock Toyota Motor Corporation Australia Client
Jeremie Smith Toyota Motor Corporation Australia Client
Michelle Gulia Toyota Motor Corporation Australia Client
Suhailah Davies Toyota Motor Corporation Australia Client
Suhailah Davies Toyota Motor Corporation Australia Client
Mike Spirkovski Saatchi & Saatchi Australia Creative Agency
Simon Bagnasco Saatci & Saatchi Creative Agency
Lee Sunter Saatchi & Saatchi Australia Creative Agency
Mac Wright Saatchi & Saatchi Australia Creative Agency
Anna Fullerton Saatchi & Saatchi Australia Creative Agency
Celeste Watson Saatchi & Saatchi Australia Creative Agency
Matt Alpass Saatchi & Saatchi Australia Creative Agency
Lucy Trengove Saatchi & Saatchi Australia Creative Agency
Holly De Roy Saatchi & Saatchi Australia Creative Agency
Danny Marston Saatchi & Saatchi Australia Creative Agency
Ben Court Saatchi & Saatchi Australia Creative Agency
Alex Speakman Saatchi & Saatchi Australia Creative Agency
Damiano Di Pietro Saatchi & Saatchi Australia Creative Agency
Joe Heath Saatchi & Saatchi Australia Creative Agency
Zoe Krypos Saatchi & Saatchi Australia Creative Agency
Tom Collier Saatchi & Saatchi Australia Creative Agency
Elina Nassif Saatchi & Saatchi Australia Creative Agency
Adam Gunser Good Oil Production Company
Juliet Bishop Good Oil Production Company
Simon Thomas Good Oil Production Company
Tracey-Lee Permall Good Oil Production Company
Ben Clements Ben Clements Photography Photographer
Michael Corridore Photoplay Photographer
Ross Colebatch Photoplay Producer
Mark Burnett The Editors Editor

Write a short summary of what happens in the film

In this film, we follow Ryley Batt as he plays a game of wheelchair rugby and the re-engineering of his equipment by Toyota. Each crash, try, jostle and flowing movement showcases the true nature of the brutal sport. As the game plays out, it becomes clear Ryley's wheelchair is giving him discomfort and limiting his ability to play. At a critical moment in the game, Ryley is thrown from his wheelchair and here we see the role Toyota had in helping him perform at his best. We see a quick fire series of shots showing the new designs for his equipment, the scanning of his body, the machine milling his new seat, and the powder coating of his chair. Ryley then receives his new equipment tailor made to his body. Ryley lands back in the game with his new equipment knowing it will never hold him back.

Please tell us how the brand purpose inspired the work

Toyota's 'Mobility For All' purpose centres around giving the freedom of movement to humankind, and was a central theme to the Breaking Point campaign. As the major sponsor of the Tokyo 2020 Olympic & Paralympics Games, Toyota workied with Ryley Batt, Australian wheelchair rugby co-captain, to re-engineer his equipment to better fit his body and movement. These improvements meant when he began his journey for gold, Ryley's equipment would never hold him back. Whilst this is just one story of giving the freedom of movement to a single athlete, the message it sends is critical to Toyota's purpose. All people, athletes, and sporting codes deserve to have the same level of investment and effort applied to ensure all can move as well as possible. 'Mobility For All' is Toyota's mission and Breaking Point is just one realisation of that purpose.

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