Title | BREAKING POINT |
Brand | TOYOTA |
Product / Service | AUTOMOTIVE |
Category | G07. Corporate Purpose & Social Responsibility |
Entrant | SAATCHI & SAATCHI Southbank, AUSTRALIA |
Idea Creation | SAATCHI & SAATCHI Southbank, AUSTRALIA |
Production | GOOD OIL Sydney, AUSTRALIA |
Post Production | GOOD OIL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Wearing | Toyota Motor Corporation Australia | Client |
Matt Tannock | Toyota Motor Corporation Australia | Client |
Jeremie Smith | Toyota Motor Corporation Australia | Client |
Michelle Gulia | Toyota Motor Corporation Australia | Client |
Suhailah Davies | Toyota Motor Corporation Australia | Client |
Suhailah Davies | Toyota Motor Corporation Australia | Client |
Mike Spirkovski | Saatchi & Saatchi Australia | Creative Agency |
Simon Bagnasco | Saatci & Saatchi | Creative Agency |
Lee Sunter | Saatchi & Saatchi Australia | Creative Agency |
Mac Wright | Saatchi & Saatchi Australia | Creative Agency |
Anna Fullerton | Saatchi & Saatchi Australia | Creative Agency |
Celeste Watson | Saatchi & Saatchi Australia | Creative Agency |
Matt Alpass | Saatchi & Saatchi Australia | Creative Agency |
Lucy Trengove | Saatchi & Saatchi Australia | Creative Agency |
Holly De Roy | Saatchi & Saatchi Australia | Creative Agency |
Danny Marston | Saatchi & Saatchi Australia | Creative Agency |
Ben Court | Saatchi & Saatchi Australia | Creative Agency |
Alex Speakman | Saatchi & Saatchi Australia | Creative Agency |
Damiano Di Pietro | Saatchi & Saatchi Australia | Creative Agency |
Joe Heath | Saatchi & Saatchi Australia | Creative Agency |
Zoe Krypos | Saatchi & Saatchi Australia | Creative Agency |
Tom Collier | Saatchi & Saatchi Australia | Creative Agency |
Elina Nassif | Saatchi & Saatchi Australia | Creative Agency |
Adam Gunser | Good Oil | Production Company |
Juliet Bishop | Good Oil | Production Company |
Simon Thomas | Good Oil | Production Company |
Tracey-Lee Permall | Good Oil | Production Company |
Ben Clements | Ben Clements Photography | Photographer |
Michael Corridore | Photoplay | Photographer |
Ross Colebatch | Photoplay | Producer |
Mark Burnett | The Editors | Editor |
In this film, we follow Ryley Batt as he plays a game of wheelchair rugby and the re-engineering of his equipment by Toyota. Each crash, try, jostle and flowing movement showcases the true nature of the brutal sport. As the game plays out, it becomes clear Ryley's wheelchair is giving him discomfort and limiting his ability to play. At a critical moment in the game, Ryley is thrown from his wheelchair and here we see the role Toyota had in helping him perform at his best. We see a quick fire series of shots showing the new designs for his equipment, the scanning of his body, the machine milling his new seat, and the powder coating of his chair. Ryley then receives his new equipment tailor made to his body. Ryley lands back in the game with his new equipment knowing it will never hold him back.
Toyota's 'Mobility For All' purpose centres around giving the freedom of movement to humankind, and was a central theme to the Breaking Point campaign. As the major sponsor of the Tokyo 2020 Olympic & Paralympics Games, Toyota workied with Ryley Batt, Australian wheelchair rugby co-captain, to re-engineer his equipment to better fit his body and movement. These improvements meant when he began his journey for gold, Ryley's equipment would never hold him back. Whilst this is just one story of giving the freedom of movement to a single athlete, the message it sends is critical to Toyota's purpose. All people, athletes, and sporting codes deserve to have the same level of investment and effort applied to ensure all can move as well as possible. 'Mobility For All' is Toyota's mission and Breaking Point is just one realisation of that purpose.