RETOLD WITH PRIDE

TitleRETOLD WITH PRIDE
BrandGLOBE X PRIDE@TECH
Product / ServiceGLOBE X PRIDE@TECH
CategoryG07. Corporate Purpose & Social Responsibility
EntrantPROPEL MANILA Makati City, THE PHILIPPINES
Idea Creation PROPEL MANILA Makati City, THE PHILIPPINES
Media Placement ADSPARK INC. Taguig, THE PHILIPPINES
Media Placement 2 META Taguig, THE PHILIPPINES
Production ELESI STUDIOS Makati, THE PHILIPPINES
Post Production KERPLUNK! STUDIOS & PRODUCTIONS INC. Makati, THE PHILIPPINES
Post Production 2 M&P PRODUCTIONS QC, THE PHILIPPINES
Additional Company GLOBE TELECOM Taguig, THE PHILIPPINES

Credits

Name Company Position
Raymund Sison Propel Manila Chief Creative Officer / Story Writer
Rizza Garcia Propel Manila Creative Director
Eunice Maximo Propel Manila Associate Creative Director / Illustrator
Hayami Kudo Propel Manila Art Director / Illustrator / Story Writer
Arnel Villanueva Propel Manila Art Director / Illustrator
Nichole Sanchez Propel Manila Art Director / Illustrator
Yenee Galicia Propel Manila Copywriter / Story Writer
JC Valenzuela Propel Manila Chief Executive Officer
Carls Echas Propel Manila Business Unit Director
Ish Abat Propel Manila Business Unit Director
Christa Gutierez Propel Manila Sr. Account Manager
Austin Tan Propel Manila Story Writer
Duane Pascua N/A Story Writer
Brent Guzman Propel Manila Illustrator
Marsh Mitra Propel Manila Illustrator
Roxette Gagal Propel Manila Illustrator
Gab Pescadero Propel Manila Illustrator
Nadine Sarmiento Propel Manila Illustrator
Third Lorenzo Propel Manila Illustrator
Yuko Maki Propel Manila Illustrator
Krisha Dula Propel Manila Sr. Community Manager
Ia Dalusung Propel Manila Community Manager
Paul Vizcarra Propel Manila Lead E-Commerce Specialist
Adrian Dela Cruz Propel Manila Digital Marketing Specialist
Jessa Ganongan Propel Manila Digital Marketing Specialist
Vashti Choa-Shi Propel Manila Associate Data Director
Raven Austria Propel Manila Social Media Analyst
Earl Guico Elesi Studios Producer/Partner
Joshua Olasiman Elesi Studios Editor
Patrick Jude Matanguihan Elesi Studios Editor
Jem De Leon Elesi Studios Production Manager
Pat Pamintuan Elesi Studios Production Manager

Write a short summary of what happens in the film

Nothing is more powerful than seeing your truth given light in media. So Globe and Pride@Tech brought the bold, diverse, underrepresented stories, including controversial realities, into mainstream culture. Retold With Pride was a retelling of great literary classics for the greater cause of representation and inclusion. A collection of ten stories that rewrote outdated views on love and gender, and brought to light the nuances of modern-day LGBTQ+ realities. Spanning genres of mystery thriller, comedy, romance, drama, horror, and fantasy; with titles like Little Women Loving Women, Life of Bi, Pride & No Prejudice, Dragula, Florante and the Trans Kween Awra, among others. Premiered live on Facebook, featuring LGBTQ+ actors, educators, activists. Turned into vertical films designed for Instagram Stories, created using readily available native and interactive features of the platform. And ultimately, presented along Philippine art pieces at the country’s premier literary festival.

Please tell us how the brand purpose inspired the work

Globe is the number 1 mobile network in the country and a huge equality supporter who stands by its brand purpose: To treat people right. To treat people right, we must tell their stories right. But in the Philippines, the LGBTQ+ stories are hiding in the dark. The only stories available in media don’t give the right or even enough representation of the LGBTQ+ community. It’s always the funny sidekick, the slapstick icebreaker, or the salon gay archetype. It’s almost brutal. Where is the handsome football superstar in love with another hot athlete, where is the fabulous power of drag, where is the beautiful trans romance, the bi love triangle, the pretty women loving pretty women, among many everyday realities. In collaboration with LGBTQ+ community partner Pride@Tech, Globe wanted to make the LGBTQ+ stories known, represented, included, and celebrated.

Links

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