Title | FEEL THE RHYTHM OF KOREA CAMPAIGN |
Brand | KOREA TOURISM ORGANIZATION |
Product / Service | KOREA TOURISM |
Category | C03. Web Series |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Production | HS AD Seoul, SOUTH KOREA |
Production 2 | STUDIO MECCA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jihoon Choi | HS Ad | Creative Directing |
Daehun Park | HS Ad | Art Directing |
Seungeun Lee | HS Ad | Campaign planning and management |
Sehee Jee | HS Ad | Campaign planning and management |
Jeongmin Seo | Studio Mecca | Producing |
Hyeonhaeng Lee | GUT | Film Directing |
Yongjun Jeong | APC | Film Directing |
We created 10 series of tourist content that introduced 12 cities [Daegu, Andong/Gyeongju, Suncheon, Seoul, Seosan, Busan/Tongyeong, Gangneung/Yangyang, Mokpo, Jeonju] in Korea. Not only including epic scenes of Korean nature, each video showed the hidden tourist locations such as small streets of Daegu traditional market, the daily lifestyle of Suncheon, etc with using hip-hop version of Minyo, Korean folk song, to highlight the characteristics of each city. Among 10 videos, Seosan version made the biggest sensation with a unique concept reminding the movie ‘Mud Max’. In the ending scene, the organization slogan ‘Imagine your Korea’ and the hashtag ‘#Cheer up the world #Meet you soon’ contains the hope that COVID-19 is over in near future.
Video URL | Video URL | Video URL