FEEL THE RHYTHM OF KOREA CAMPAIGN

TitleFEEL THE RHYTHM OF KOREA CAMPAIGN
BrandKOREA TOURISM ORGANIZATION
Product / ServiceKOREA TOURISM
CategoryC03. Web Series
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Production HS AD Seoul, SOUTH KOREA
Production 2 STUDIO MECCA Seoul, SOUTH KOREA

Credits

Name Company Position
Jihoon Choi HS Ad Creative Directing
Daehun Park HS Ad Art Directing
Seungeun Lee HS Ad Campaign planning and management
Sehee Jee HS Ad Campaign planning and management
Jeongmin Seo Studio Mecca Producing
Hyeonhaeng Lee GUT Film Directing
Yongjun Jeong APC Film Directing

Write a short summary of what happens in the film

We created 10 series of tourist content that introduced 12 cities [Daegu, Andong/Gyeongju, Suncheon, Seoul, Seosan, Busan/Tongyeong, Gangneung/Yangyang, Mokpo, Jeonju] in Korea. Not only including epic scenes of Korean nature, each video showed the hidden tourist locations such as small streets of Daegu traditional market, the daily lifestyle of Suncheon, etc with using hip-hop version of Minyo, Korean folk song, to highlight the characteristics of each city. Among 10 videos, Seosan version made the biggest sensation with a unique concept reminding the movie ‘Mud Max’. In the ending scene, the organization slogan ‘Imagine your Korea’ and the hashtag ‘#Cheer up the world #Meet you soon’ contains the hope that COVID-19 is over in near future.

Links

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