Write a short summary of what happens in the film

We created a mini-series, “Coffee Talk”, depicting McCafé stories. Story focuses on a writer and a barista. They chat about the conversations that they overhear in McCafé. An encounter between a man and woman, an unresolved family issue, and a missed opportunity for true love. With each conversation over coffee at McCafé, One cup of coffee brings forth endless stories and relationships between people.

Cultural / Context information for the jury

Taiwanese don’t perceive McCafé as a Coffee brand, they only see it as McDonald's coffee that comes with the meal. How to make consumers perceive McCafé as a coffee shop? When consumers step into McDonald’s, they are in the mood for food, not for coffee. Strengthening the image of McCafé as a coffee brand can help change the perception. We utilize restaurant’s environment and things people will do in coffee shops to make this happens.