Write a short summary of what happens in the film

Ando, a skillful and suave spy, is seen chased around the world by his nemesis, Detective Takashi. No matter the epic and unexpected trick he pulls off to escape from Takashi and his henchmen, Ando is always found. Their little game of tag takes them around the world, from Tokyo to a desolate island, the scorching sands of Egypt, London, and finally Paris. Cornered, Ando discovers the reason he can’t seem to escape: he’s been leaving a trail of dandruff everywhere he goes. It seems the end of the line for our spy, until an infiltrated colleague hands him the solution to his woes: the new h&s scalp. With his hair clean from dandruff, Ando finally escapes Takashi, once and for all.

Cultural / Context information for the jury

H&S needed a repositioning in Japan, where it was far from top of mind and consideration. In Japan, cleanliness (seiketsukan) is a foundational part of the culture. That’s why dandruff is known to be a sensitive hygiene issue and the Japanese market is still underdeveloped in terms of anti-dandruff solutions. The campaign aims to help men break free from the stigma that surrounds dandruff and open up conversations by approaching the topic in an unexpected way. By telling the relatable story of how dandruff can get in the way of everyday life and tapping into the popular anime context, H&S hopes to relieve Japanese men’s fear of judgment over dandruff in a new way; with a light-hearted tonality that destigmatizes the topic and offers a simple solution.