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On National Doctor’s Day, we launched a film to remind everyone of the sacrifices Doctors had made during COVID. We narrated the story of Dr Dnyaneshwar Bhosale, who gave up his high-paying job in the city and moved to the rural area to provide care to the poor. He dreamed of one day building a state-of-the-art hospital for the poor. He worked day and night at his hospital saving thousands of lives in the rural area. Unfortunately, he himself succumbed to Covid. We are now reviving his dream with our ‘Vicks #TouchOfCare Fund’ by helping his wife build a hospital in his memory. The hospital will have beds and wards named after other fallen Doctors.

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This pandemic spared no one. According to the Indian Medical Association, more than 1600 doctors had died due to Covid in India. GOVERNMENT FIGURES PUT THE NUMBER AT 162. Which meant that the sacrifices made by these doctors were going unrecognised. To add to that, they were accused of prescribing wrong medication for profits, some beaten up by angry relatives; even mocked by some on National Television. The Vicks #TouchOfCare campaign has always shed light on the plight of our most vulnerable communities. But this time, surprisingly, it was the doctors in India who needed care as their morale was at an all-time low. Vicks, as India’s oldest cough & cold brand, has partnered with Doctors for over 70 years. This was our time to give the #TouchOfCare to doctors in their hour of need. This film reminded everyone of the sacrifices doctors had made, lifting their spirits once again.