Write a short summary of what happens in the film

Lux "In Her Shoes" is an interactive experience built in partnership with existing platform ‘City Walks’, which enables anyone to explore the sights and walk the streets in big cities around the world. We added an additional feature to enable viewers to walk the streets either as a man or woman. When “man” is selected, nothing notable happens. You walk with little to no interaction from other pedestrians. However, when you switch to the female view, you suddenly experience a very drastic change. Men stop her, berate her, compliment her, follow her and intimidate her. It’s a sad but true reality that many women around the world face every single day, and we’ve captured it for all to live, feel and experience. Men get to walk in women’s shoes and a glimpse of the sexism and harassment that women suffer by doing something as simple as taking a walk.

Cultural / Context information for the jury

Gender inequality is an issue that rightly deserves attention. Yet there is another more pervasive issue impacting women every day that has yet to be addressed – casual sexism. The constant barrage of casual sexism has a negative impact on women. 1 in 2 women said that it affects their confidence. More than 1 in 3 have found themselves questioning whether they should have done things differently. Casual sexism also sets a cultural norm that leads to more extreme issues like harassment and violence. It's important that we make perpetrators more aware of how their actions impact women, encouraging them to be allies rather than adversaries.