| Title | REPAIRS |
| Brand | GIN NO SARA |
| Product / Service | GIN NO SARA |
| Category | B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuji Matsumura | DENTSU INC. | Creative Director / Copywriter |
| Yoshifumi Sato | DENTSU INC. | Copywriter |
| Sayuri Nakahara | DENTSU INC. | Copywriter |
| Yaoki Fujisawa | DENTSU INC. | Account Executive |
| Nobuaki Hayakawa | Dentsu Creative X Inc. | Director / Cinematographer / Editor / CG |
| Yu Ooga | Dentsu Creative X Inc. | Film Producer |
| Kei Hirose | Dentsu Creative X Inc. | Film Producer |
| Mika Matsumoto | SRYM Inc. | Production designer |
A boy and his friend discover a ticking timebomb in his smartphone.
‘Gin no Sara’, a sushi delivery service, was relatively unknown among the younger generation, so when considering how best to increase awareness for the brand, we turned our attention to TikTok and YouTube. On these platforms, we launched a campaign that has since accumulated approximately 5 million views, all without the expense of PR or traditional media.