Write a short summary of what happens in the film

The film “Diye se Diya Jalao'' revolves around a bustling market in Mumbai, where all the local business owners are optimistic about the forthcoming profits from the celebrations of diwali. All except Patel uncle who, after a year already wrougth with uncertainty and struggles, is now forced to move his juice shop to an isolated corner of the block. The next day, Patel Uncle has set up his shop in the new location. He doesn’t expect it to be profitable and is about to give up. However, several orders start pouring in. It turns out, his fellow local business owner helped his store through PC & Print support- designing menus, pamphlets & posters and getting the entire community to advertise for him, guiding customers to his shop. Together the community helped Patel uncle stay afloat and profitable, thus fulfilling the essence of Diwali - truly wishing prosperity onto others.

Cultural / Context information for the jury

Diwali has long been associated with prosperity and joy. People celebrate by lighting ‘diyas’ to light the way for the Goddess Lakshmi - the harbinger of wealth in Hindu scriptures. With the pandemic, for thousands of uprooted small business owners, it seemed like there was no cause for celebration. Those who contributed about 30% of the GDP, came to a halt leaving millions in the business with nothing to sell and no one to sell to. To rekindle the spirit of Diwali, our message was how one powerful idea can bring about a world of positive change when it is enabled by inspired action (via technology) and supported by the community. The film spread like wildfire, lighting up on social media and on the news, but more importantly, our message of sharing prosperity shone through. It was shared rampantly & reminded people of the power of goodwill & enabled kindness.