ANZ WE DO HOW

TitleANZ WE DO HOW
BrandANZ BANK NEW ZEALAND
Product / ServiceFINANCIAL SERVICES
CategoryA05. Consumer Services / Business to Business
EntrantTBWA\NZ Auckland, NEW ZEALAND
Idea Creation TBWA\NZ Auckland, NEW ZEALAND
Production GOOD OIL FILMS Auckland, NEW ZEALAND

Credits

Name Company Position
Shane Bradnick TBWA\NZ .chief Creative Officer
Ashwin Gopal TBWA\NZ Creative Director
Catherine Harris TBWA\NZ Chief Executive Officer
Gavin Siakimotu TBWA\NZ Art Director
Julian Andrews TBWA\NZ Creative Director

Write a short summary of what happens in the film

Rather than selling big dreams to New Zealanders like most banks do, ANZ Bank’s new brand platform ‘We Do How’ is about giving people the know-how they need to start their financial wellbeing journey. This brand platform was launched with an emotional film based around the premise ‘If you have the why, we have the how.’ This message underpins the journey of a New Zealand-Indian family. We see they ‘why’ that drives the parents Ravi and Claire to improve their financial wellbeing with help of a ’how’ from ANZ. We also see the ‘why’ that drives son Sameer to one day play for the New Zealand cricket team. The son achieving this goal has a profound effect on the father, a huge Indian cricket fan. Within weeks of launch, the film has broken all previous benchmarks tracked by ANZ for brand consideration, recognition and enjoyment.