Write a short summary of what happens in the film

We follow a day in the life a man as he experiences the perils of having dull face – being forgotten. Simple Minds’ “Don’t You Forget About Me” dramatizes his struggles and highlights why men shouldn’t be forgotten for having dull face. He finally sees the light at the end of this dull day with Pond’s Men Bright Boost, a face wash that gives him a radiant look from first use.

Cultural / Context information for the jury

n Asia, men’s skincare has historically been marketed to appeal to the macho man. Pond’s Men does the opposite – we speak for the average guy, championing better skin for the everyday.