YOU CAN'T OVERCOOK CHRISTMAS

TitleYOU CAN'T OVERCOOK CHRISTMAS
BrandALDI
Product / ServiceALDI
CategoryA03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantBMF Sydney, AUSTRALIA
Idea Creation BMF Sydney, AUSTRALIA
Media Placement ZENITH Melbourne, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Production 2 THE KITCHEN CREATIVE Sydney, AUSTRALIA
Post Production RUMBLE STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Alex Derwin BMF CCO
Dantie Van Der Merwe BMF Creative Director
David Fraser BMF Creative Director
Lisa Down BMF Copywriter
Leila Cranswick BMF Art Director
Lincoln Grice BMF Head of Art & Design
Fiona McLeod BMF Design Director
Yoon Park BMF Designer
Christina Aventi BMF Chief Strategy Officer
Kinga Papp BMF Group Strategy Director
Josef Wimberger BMF Senior Strategic Planner
Stephen McArdle BMF Chief Executive Officer
Paul Coles BMF General Manager
Richard Woods BMF Head of Account Management
Aisling Colley BMF Deputy Head of Account Management
Bryan Bryant-Steeds BMF Senior Account Director
Georgia Moulis BMF Senior Account Manager
Francesca Di Stefano BMF Account Executive
Jenny Lee-Archer BMF Head of TV
Esta Lau BMF TV Producer
Chris Burchett BMF Traffic Manager
Basir Salleh BMF Senior Art Buyer
Julie Sorrell BMF Production Director
Lauren Swaab BMF Retail Producer
Adrian Jobse BMF Finished Artist
Romi Carrera BMF Finished Artist
Amanda Perkin BMF Finished Artist
Lindsey Gregory BMF Finished Artist
Lu Borges BMF PR
Benji Weinstein FINCH Director
Claire Thompson BMF Producer
Loren Bradley FINCH Executive Producer
Lachlan Milne BMF Cinematographer
Jack Hutchings FINCH Editor
Lily Davis FINCH Editor
Dave Winnel FINCH Performer
Tone Aston Rumble Sound Designer
Michael Gie Rumble Sound and Music EP
Adam Moses Rumble Composer

Write a short summary of what happens in the film

It’s easy to talk ourselves out of trying something a bit surprising at Christmas. Something a bit new. A bit bonkers. It’s a big day and we don’t want to get it wrong. But . . . we’re ALDI. Our Christmas range is one surprise after another. We’re the home of the Christmas turhamken, after all. So for Christmas 2021, we were here to tell Australia: GO FOR IT. And in our film . . . they do just that. One by one we see everyday Aussies forget about tradition, throw out the rulebook and let creativity take over, to the tune of the most unlikely Christmas anthem – Darude’s trance classic ‘Sandstorm’. They ham like no one’s watching, and hang lights in the air like they just don’t care. Even nan takes her pudding to hot new levels. Because You Can’t Overcook Christmas.