| Title | YOU CAN'T OVERCOOK CHRISTMAS |
| Brand | ALDI |
| Product / Service | ALDI |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | BMF Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Media Placement | ZENITH Melbourne, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | THE KITCHEN CREATIVE Sydney, AUSTRALIA |
| Post Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Derwin | BMF | CCO |
| Dantie Van Der Merwe | BMF | Creative Director |
| David Fraser | BMF | Creative Director |
| Lisa Down | BMF | Copywriter |
| Leila Cranswick | BMF | Art Director |
| Lincoln Grice | BMF | Head of Art & Design |
| Fiona McLeod | BMF | Design Director |
| Yoon Park | BMF | Designer |
| Christina Aventi | BMF | Chief Strategy Officer |
| Kinga Papp | BMF | Group Strategy Director |
| Josef Wimberger | BMF | Senior Strategic Planner |
| Stephen McArdle | BMF | Chief Executive Officer |
| Paul Coles | BMF | General Manager |
| Richard Woods | BMF | Head of Account Management |
| Aisling Colley | BMF | Deputy Head of Account Management |
| Bryan Bryant-Steeds | BMF | Senior Account Director |
| Georgia Moulis | BMF | Senior Account Manager |
| Francesca Di Stefano | BMF | Account Executive |
| Jenny Lee-Archer | BMF | Head of TV |
| Esta Lau | BMF | TV Producer |
| Chris Burchett | BMF | Traffic Manager |
| Basir Salleh | BMF | Senior Art Buyer |
| Julie Sorrell | BMF | Production Director |
| Lauren Swaab | BMF | Retail Producer |
| Adrian Jobse | BMF | Finished Artist |
| Romi Carrera | BMF | Finished Artist |
| Amanda Perkin | BMF | Finished Artist |
| Lindsey Gregory | BMF | Finished Artist |
| Lu Borges | BMF | PR |
| Benji Weinstein | FINCH | Director |
| Claire Thompson | BMF | Producer |
| Loren Bradley | FINCH | Executive Producer |
| Lachlan Milne | BMF | Cinematographer |
| Jack Hutchings | FINCH | Editor |
| Lily Davis | FINCH | Editor |
| Dave Winnel | FINCH | Performer |
| Tone Aston | Rumble | Sound Designer |
| Michael Gie | Rumble | Sound and Music EP |
| Adam Moses | Rumble | Composer |
It’s easy to talk ourselves out of trying something a bit surprising at Christmas. Something a bit new. A bit bonkers. It’s a big day and we don’t want to get it wrong. But . . . we’re ALDI. Our Christmas range is one surprise after another. We’re the home of the Christmas turhamken, after all. So for Christmas 2021, we were here to tell Australia: GO FOR IT. And in our film . . . they do just that. One by one we see everyday Aussies forget about tradition, throw out the rulebook and let creativity take over, to the tune of the most unlikely Christmas anthem – Darude’s trance classic ‘Sandstorm’. They ham like no one’s watching, and hang lights in the air like they just don’t care. Even nan takes her pudding to hot new levels. Because You Can’t Overcook Christmas.