| Title | MINDS WIDE OPEN |
| Brand | THE SYDNEY MORNING HERALD & THE AGE |
| Product / Service | THE SYDNEY MORNING HERALD & THE AGE |
| Category | A04. Media / Entertainment |
| Entrant | BMF Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Production | SEDONA Sydney, AUSTRALIA |
| Production 2 | STARECRAZY Berlin, GERMANY |
| Additional Company | THE SYDNEY MORNING HERALD Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Derwin | BMF | Chief Creative Officer |
| David Roberts | BMF | Creative Director |
| Jack Robertson | BMF | Art Director |
| Rob Boddington | BMF | Copywriter |
| Emily Field | BMF | Creative |
| Kiah Nicholas | BMF | Creative |
| Lincoln Grice | BMF | Head of Art & Design |
| Mina Melis | BMF | Designer |
| Christina Aventi | BMF | Chief Strategy Officer |
| Sarah Hood | BMF | Planning Directora |
| Stephen McArdle | BMF | CEO |
| Paul Coles | BMF | General Manager |
| Anna Lawrenson | BMF | Group Account Director |
| Jenny Lee-Archer | BMF | Head of TV |
| Claire Seffrin | BMF | Agency Producer |
| Patrick Clair | BMF | Director |
| Kim Wildenburg | BMF | Executive Producer |
| Eddy Herringson | BMF | Lead Design and Compositor |
| Clare Yardley | BMF | Creative Services Director |
| Karen Liddle | BMF | Production Director |
| Simone Plaza | BMF | Integrated Producer |
| Simone Plaza | BMF | Integrated Producer |
| Dani Kartika | BMF | Digital Producer |
| King Tan | BMF | Front-end Developer |
| Gabriel Mangulabnan | BMF | Finished Artist |
| Lu Borges | BMF | PR |
| Elliott Holohan | BMF | PR |
It’s nice to know what you know, but it’s more powerful to know what you don’t. Journalism in Australia has never been under greater threat. Powerful forces use strict defamation laws to bully journalists into submission and shut down the truth. To launch the new brand platform ‘Minds Wide Open’ for The Sydney Morning Herald and The Age newspapers, we created a film in the form of a cease and desist notice. Ongoing closed mindedness will be met with deep inquiry and unflinching journalism.