ONE HOUSE TO SAVE MANY

TitleONE HOUSE TO SAVE MANY
BrandSUNCORP BRAND
Product / ServiceONE HOUSE
CategoryG07. Corporate Purpose & Social Responsibility
EntrantLEO BURNETT Sydney, AUSTRALIA
Idea Creation LEO BURNETT Sydney, AUSTRALIA
Media Placement OMD Sydney, AUSTRALIA
Production LEO BURNETT Sydney, AUSTRALIA
Production 2 REVOLVER Sydney, AUSTRALIA
Additional Company SUNCORP INSURANCE Brisbane City, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Australia Chief Creative Officer
Andy Fergusson Leo Burnett Australia Executive Creative Director
Eric Franken Leo Burnett Australia Copywriter
Marijke Spain Leo Burnett Australia Art Director
Laurent Marcus Leo Burnett Australia Creative Technology Director
Chris Jovanov Leo Burnett Australia Creative Technology Director
Grace Vizor Leo Burnett Australia Group Business Director
Erin Stace Leo Burnett Australia Project Director
Shae Jones Leo Burnett Australia Business Director
Kim Thompson Leo Burnett Australia Business Director
Sidonie Young Leo Burnett Australia Business Executive
Graham Alvarez-Jarratt Leo Burnett Australia Head of Strategy
Abigail Dubin-Rhodin Leo Burnett Australia Strategy Director
Adrian Jung Leo Burnett Australia Head of Production
Afshin Saffari Leo Burnett Australia Digital Director
Lucy Appleyard Leo Burnett Australia Producer
Ronald Regis Leo Burnett Australia Producer
Chloe Burns Leo Burnett Australia Producer
Dan Crozier Leo Burnett Australia Multimedia Studio Manager
Janifer Wong Leo Burnett Australia Digital Design & Development
Malcolm Caldwell Leo Burnett Sydney Creative Director
Ian Broekhuizen Leo Burnett Sydney Creative Director
Keong Seet Leo Burnett Australia Digital Design & Development
Michael Ritchie Revolver Managing Director/Co-owner
Pip Smart Revolver Executive Producer/Partner
Jasmin Helliar Revolver Executive Producer
Alex Kember Revolver Producer
Jonathan Kneebone The Glue Society Director
Scott Stirling The Glue Society Post Producer
Luke Crethar The Glue Society Editor
Alexander Harrod The Glue Society Editor
Paul Bruty The Glue Society Editor
Andy Clarkson The Glue Society Colourist
Viv Baker The Glue Society Flame Compositor
Cameron Robertson The Glue Society 3D Animation

Write a short summary of what happens in the film

In the film we see the background and development of ‘One House to Save Many’. It begins by setting up the increasing problem of extreme weather in Australia and demonstrates that the only way to solve it is by building a better home. We are then introduced to the experts from Suncorp, The CSIRO, James Cook University and Room 11 Architects who take us through the design and testing process. Along the way we learn about all the home’s resilience features and how they protect against flood, bushfire, and cyclone. And we hear from real Australians who have been through those perils. We then reveal the One House to the families and get their reactions. We close by talking about the potential legacy of the project.

Please tell us how the brand purpose inspired the work

‘Building futures and protecting what matters’ is Suncorp’s brand purpose. And the tagline, ‘That’s the Suncorp Spirit’, speaks to 100 years of protecting Australians. So this campaign comes from the core of Suncorp’s values. Building a more resilient Australia is the Suncorp Spirit. And ‘One House’ is a natural manifestation of who they are.

Links

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