Write a short summary of what happens in the film

The film starts with WORK FROM HOME, which changes to WOMEN FROM HOME. We’re then presented with statistics from a Deloitte 2020 report: 1/3 OF WOMEN SAID THEIR WORKLOADS HAVE INCREASED DUE TO THE PANDEMIC. 65% NOW HAVE MORE HOUSEHOLD CHORES. 58% REPORTED ADDED CHILDCARE RESPONSIBILITIES. Then self-recorded scenes from the work from home lives of 22 Dentsu women from 10 different Asia Pacific markets. They work while caring for children and parents, and cleaning, and cooking, and doing many other things. From 5:30 am to late at night. Then we’re told that STRONG WOMEN FROM HOME INSPIRE US ALL. And THEY COULD USE A LITTLE HELP FROM US. A listing of efforts that can help women then follows. Before a call to action asks us to VISIT DENTSUWOMENAPAC.COM AND SHARE MORE IDEAS TO HELP.

Please tell us how the brand purpose inspired the work

Dentsu is an advertising company that’s “Champions for meaningful progress,” as the first thing on the Asia Pacific website says. But before doing any good for clients, Dentsu needed to do good by its people. Because the company is “committed to long-term sustainable change in society AND within Dentsu to ensure a culture of fairness, equity, and equality for all.” Due to the pandemic, UN Women suggests that “the entire equality agenda has been set back 25 years.” That’s especially true in still-patriarchal Asia Pacific. The Dentsu Asia Pacific Women Empowerment council needed to communicate to the women of Dentsu that 1) it’s okay not to be okay, and 2) the company is committed to listening to and addressing women’s specific needs. Because ensuring women’s effective participation at all levels of decision making will help us build a more successful and sustainable business and have positive effects in wider society.