Title | STOP DREAMING AND GO |
Brand | TOURISM NEW ZEALAND |
Product / Service | TOURISM NEW ZEALAND |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | SPECIAL Sydney, AUSTRALIA |
Idea Creation | SPECIAL Sydney, AUSTRALIA |
Production | FINCH Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Post Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Post Production 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Waddel | Tourism New Zealand | General Manager (Australia) |
Declan Malone | Tourism New Zealand | Marketing Manager (Australia) |
Lauren Kerr | Tourism New Zealand | Campaign Manager(Australia) |
Emma Reyes | Tourism New Zealand | Senior PR Executive (Australia) |
Jaime Reid | Tourism New Zealand | Brand & Content Manager |
Jill Chestnut | Tourism New Zealand | Global Brand & Content Manager |
Lindsey Evans | Special Group | Founding Partner & CEO |
Cade Heyde | Special Group Australia | Founding Partner |
Tom Martin | Special Group | Partner & CCO |
Julian Schreiber | Special Group | CCO/Partner |
Paul Johnston | Special Group | Executive Producer |
Wayne Ching | Special Group | Creative |
Alex Antoniou | Special Group | Creative |
Rebecca Grant | Special Group | Business Director |
Meri Stewart | Special Group | Business Manager |
Kellie Box | Special Group | Strategist |
Tony Bradbourne | Special Group New Zealand | CEO/CCO |
Rory Gallery | Special Group New Zealand | Head of Strategy |
Tom Johnson | Special Group New Zealand | Creative |
Sally Lankshear | Special Group New Zealand | Head of Production |
The Bobbsey Twins | Finch | Director |
Ginny Loane | Finch | Cinematographer |
Corey Esse | Finch | Managing Director |
Loren Bradley | Finch Company | Executive Producer |
Sarah Cook | Finch | Producer |
Jack Hutchings | Arc Edit | Editor |
Adriana Arriaga | Arc Edit | Post Producer |
Richard Betts | Blockhead | Online Operator |
Tourism New Zealand knew the quarantine free travel bubble was going to open between Australia and New Zealand. They just didn’t know when. They briefed us to create something which would accommodate the uncertainty of timings and tap into the desire to break the monotony of being trapped in Australia. So we created a campaign centred around a dreaming Australian and a New Zealand tour guide as they experience a surreal ‘dream’ holiday in New Zealand. Throughout the dream, the pair experienced New Zealand fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.