TitleTAIWAN 2.0
Product / ServiceUBER EATS
CategoryA03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation SPECIAL Sydney, AUSTRALIA
Production 2 TEMPORARY TRUTH Taipei City, TAIWAN


Name Company Position
Lucinda Barlow Uber Eats Senior Director and Head of Marketing APAC
Melissa Chen Uber Eats Marketing
Liz Chu Uber Eats Marketing
Amy Hung Uber Eats Marketing
Cade Heyde Special Group Founding Partner & Managing Director
Tom Martin Special Group Partner & CCO
Julian Schreiber Special Group Partner & CCO
Max McKeon Special Group Creative Director
Sarah McKie Special Group Social Media Specialist
Kellie Box Special Group Senior Strategist
Eileen Cosgrove-Moloney Special Group Team Lead
Annabel Dempsey Special Group Business Director
Emily Stewart Special Group Casting Director
Shiny Lee Whatever Taiwan Creative Director
Tsui Ho Whatever Taiwan Copywriter
Rachel Wu Whatever Taiwan Designer
Shika Hsieh Whatever Taiwan Account Director
Ting-Chi Wang Whatever Taiwan Producer
Cherry Chen Whatever Taiwan Film & Still Producer
Brian Skerratt Whatever Taiwan Translation cosultant
Jun Chen Whatever Taiwan Creative Support
Mulder Shen Palace Film Director
Phillip Chen Palace Film Executive Producer
Walt Wu Palace Film Executive Producer
Gon-Wan Hsu Palace Film Producer
Wilder Tsai Palace Film Producer
Shuo Wang Suntan Productions Socials Director
Po-Hui Chang i-View Lead Editor
Jamie Macgregor Temporary Truth Creative Photographer

Write a short summary of what happens in the film

We paired world #1 badminton player Tai Tzu-ying with comedian and badminton fanatic Hank Chen in the courtyard of a traditional Taiwanese house. Across multiple scenarios, Hank and Tai play a casual game of badminton whilst joking around and providing unexpected and delightful entertainment for our audiences. Our first scenario sees Tai and Hank playing what seems to be badminton, only to realise Tai is masterfully swatting mosquitoes instead. Our second scenario sees Hank dressed in a cheerleader uniform, cheering on Tai as she warms up for training. Our third scenario sees Hank with three apples balanced on his head and shoulders, then Tai taking a shot.

Cultural / Context information for the jury

Tai Tzu-ying is world #1 badminton player and known as the pride of Taiwan. Hank is a comedian and badminton fanatic. The scene of a traditional Taiwanese house was perceived as local and approachable. The campaign launched with the Tokyo Olympics, where Tai was competing for Taiwan.