Write a short summary of what happens in the film

We created a hard-hitting film that showcases different scenarios across the country, in different languages, where girls who show an interest in STEM are on the receiving end of the bias. It poignantly narrates examples of a girl who is told to not do a task only because her clothes might get dirty, a teacher assuming that a science project was done by a male peer, or a young girl encouraged to dress up as a princess rather than her preference of a robot. We witness the children discouraged only because they are… girls. Through this film, we made young women in India the center of change to end gender inequality in the fields of STEM (Science, Technology, Engineering, and Mathematics) by shining a mirror on people (especially those close to them) that propagate gender biases and stereotypes down generations.

Please tell us how the brand purpose inspired the work

India’s need to close the STEM gap aligns perfectly with the Olay brand purpose. Olay is a brand that is rooted in science and is for women (50% of scientists at Olay are women). The brand is committed to helping close the gender gap in STEM. This inspired us to create Olay #STEMTHEGAP – a movement to encourage deep social change that speaks especially to people closest to young, impressionable girls; An invite to everyone to collectively #STEMTheGap by bringing about a change in our mindsets and questioning the biases that we all carry.