DAD

TitleDAD
BrandTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceTHAI HEALTH PROMOTION FOUNDATION
CategoryB06. Not-for-profit / Charity / Government
EntrantLEO BURNETT Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production WHO SHOOTS Bangkok, THAILAND
Production 2 WHO SHOOTS Bangkok, THAILAND
Post Production CINESOUND STUDIO CO., LTD. Bangkok, THAILAND
Post Production 2 EDITTIDE POST PRODUCTION CO., LTD. Bangkok, THAILAND
Additional Company THAI HEALTH PROMOTION FOUNDATION Bangkok, THAILAND

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Thanachpath Ratanaborvornsethi The Leo Burnett Group Thailand Creative Director
Nonnarit Vekinpathawuch The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Sorrasak Thummakosol The Leo Burnett Group Thailand Copywriter
Tida Vibulvanich The Leo Burnett Group Thailand Account Management Director
Kanitta Chartpong The Leo Burnett Group Thailand Account Director
Sarawut Lertkittipaporn The Leo Burnett Group Thailand Agency Producer
Thapakron U-sakul WHO SHOOTS Co., Ltd. Director
Cattleya Sirisinakorn WHO SHOOTS Co., Ltd. Producer
Anuwat Thongiam WHO SHOOTS Co., Ltd. Cinematographer
Phuttisan Sayanhavikasita WHO SHOOTS Co., Ltd. Asst. Director
Suppapat Matiwong WHO SHOOTS Co., Ltd. SyncSound Production
Tada Wong WHO SHOOTS Co., Ltd. Editor
Kittitach Traguntrairat CineSound Studio Co., Ltd. Sound Engineer
Sarayuth Pruaksawattanachai Edittide Post Production Co., Ltd. Colorlist
Thanapond Arphapondnopparath Edittide Post Production Co., Ltd. Online Artist
Natthapol Kaewsuwan Edittide Post Production Co., Ltd. Online Artist
Pakorn Thamkhantipong Edittide Post Production Co., Ltd. Post Producer

Write a short summary of what happens in the film

A story of a man who always takes care of a disable girl. He gives her the best as other fathers will do for her child, tell her a bedtime story before going to bed, set up birthday party, give her a cute Teddy bear. But the girl seem don't like it even shouting at him to leave her alone. no matter how hard he tired to repay what he have done. The accidents that caused her father death. Drink don’t drive.

Cultural / Context information for the jury

We try to solve “Drunk and drive” for a long time with many campaigns launched, to provoke with fear factor e.g. death or disable consequences from accidents or even issue legal laws for prohibited drunk driving however drunk and drive are the top reason that causes accidents in Thailand every year. so we play with belief of Thai people on "consequence" - Krama that can't refute. The belief of Buddhism that they all respect and believe, which says no matter how hard you try to repay never cover the bad thing they have done, the guilt will remain with you and you cannot compensate on it.

Links

Video URL