Title | DAD |
Brand | THAI HEALTH PROMOTION FOUNDATION |
Product / Service | THAI HEALTH PROMOTION FOUNDATION |
Category | B06. Not-for-profit / Charity / Government |
Entrant | LEO BURNETT Bangkok, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | WHO SHOOTS Bangkok, THAILAND |
Production 2 | WHO SHOOTS Bangkok, THAILAND |
Post Production | CINESOUND STUDIO CO., LTD. Bangkok, THAILAND |
Post Production 2 | EDITTIDE POST PRODUCTION CO., LTD. Bangkok, THAILAND |
Additional Company | THAI HEALTH PROMOTION FOUNDATION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Thanachpath Ratanaborvornsethi | The Leo Burnett Group Thailand | Creative Director |
Nonnarit Vekinpathawuch | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Sorrasak Thummakosol | The Leo Burnett Group Thailand | Copywriter |
Tida Vibulvanich | The Leo Burnett Group Thailand | Account Management Director |
Kanitta Chartpong | The Leo Burnett Group Thailand | Account Director |
Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
Thapakron U-sakul | WHO SHOOTS Co., Ltd. | Director |
Cattleya Sirisinakorn | WHO SHOOTS Co., Ltd. | Producer |
Anuwat Thongiam | WHO SHOOTS Co., Ltd. | Cinematographer |
Phuttisan Sayanhavikasita | WHO SHOOTS Co., Ltd. | Asst. Director |
Suppapat Matiwong | WHO SHOOTS Co., Ltd. | SyncSound Production |
Tada Wong | WHO SHOOTS Co., Ltd. | Editor |
Kittitach Traguntrairat | CineSound Studio Co., Ltd. | Sound Engineer |
Sarayuth Pruaksawattanachai | Edittide Post Production Co., Ltd. | Colorlist |
Thanapond Arphapondnopparath | Edittide Post Production Co., Ltd. | Online Artist |
Natthapol Kaewsuwan | Edittide Post Production Co., Ltd. | Online Artist |
Pakorn Thamkhantipong | Edittide Post Production Co., Ltd. | Post Producer |
A story of a man who always takes care of a disable girl. He gives her the best as other fathers will do for her child, tell her a bedtime story before going to bed, set up birthday party, give her a cute Teddy bear. But the girl seem don't like it even shouting at him to leave her alone. no matter how hard he tired to repay what he have done. The accidents that caused her father death. Drink don’t drive.
We try to solve “Drunk and drive” for a long time with many campaigns launched, to provoke with fear factor e.g. death or disable consequences from accidents or even issue legal laws for prohibited drunk driving however drunk and drive are the top reason that causes accidents in Thailand every year. so we play with belief of Thai people on "consequence" - Krama that can't refute. The belief of Buddhism that they all respect and believe, which says no matter how hard you try to repay never cover the bad thing they have done, the guilt will remain with you and you cannot compensate on it.