METAVERRRRRRR

TitleMETAVERRRRRRR
BrandKRUNGSRI FIRST CHOICE
Product / ServiceKRUNGSRI FIRST CHOICE
CategoryB05. Consumer Services / Business to Business
EntrantLEO BURNETT Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND
Post Production MELLOW TUNES Bangkok, THAILAND
Post Production 2 ONE COOL SOUND STUDIO Bangkok, THAILAND
Additional Company AYUDHYA CAPITAL SERVICES COMPANY LIMITED Bangkok, THAILAND

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Ariyawat Juntaratip The Leo Burnett Group Thailand Executive Creative Director
Sarut Yungcharoen The Leo Burnett Group Thailand Creative Director
Pathida Akkarajindanon The Leo Burnett Group Thailand Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Ariyawat Juntaratip The Leo Burnett Group Thailand Art Director
Sarut Yungcharoen The Leo Burnett Group Thailand Art Director
Sarita Virunechavee The Leo Burnett Group Thailand Art Director
Kittinat Prasomsap The Leo Burnett Group Thailand Copywriter
Pathida Akkarajindanon The Leo Burnett Group Thailand Copywriter
Rathawan Sukanake The Leo Burnett Group Thailand Account Management Director
Pattra Ketsamathi The Leo Burnett Group Thailand Account Director
Naphat Chiangrat The Leo Burnett Group Thailand Account Executive
Rungrudee Chinpratan The Leo Burnett Group Thailand Agency Producer
Surapen Yosravikul Saito The Leo Burnett Group Thailand Strategic Planner
Praewpakorn Chumsainaayudhaya The Leo Burnett Group Thailand Strategic Planner
Wuthisak Anarnkaporn Factory01 Co., Ltd. Director
Mattanee Uajarernsup Factory01 Co., Ltd. Assistant Film Director
Wityawat Lakam Factory01 Co., Ltd. Assistant Film Director
Rungtawan Nanthasaen Factory01 Co., Ltd. Producer
Natdanai Naksuwan Factory01 Co., Ltd. Director Of Photography
Sippanart Olarnsaritkul One Cool Production Editor

Write a short summary of what happens in the film

Shooting a commercial for First Choice credit card in Metaverse with two famous presenters, Mario and Pattie to represent First Choice’s target market. The presenters were constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of the two most famous presenters in Thailand, Mario and Pattie to represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals since the first scene.

Cultural / Context information for the jury

Most of the youngsters in Thailand prefer a brand that is sincere and honest to them. Therefore we use this as our potential communication tools to gain the trust of the young generation and having fun together. By mimicking the process of making a commercial with the clients.

Links

Social Media URL   |   Video URL