Title | METAVERRRRRRR |
Brand | KRUNGSRI FIRST CHOICE |
Product / Service | KRUNGSRI FIRST CHOICE |
Category | B05. Consumer Services / Business to Business |
Entrant | LEO BURNETT Bangkok, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Post Production | MELLOW TUNES Bangkok, THAILAND |
Post Production 2 | ONE COOL SOUND STUDIO Bangkok, THAILAND |
Additional Company | AYUDHYA CAPITAL SERVICES COMPANY LIMITED Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Creative Director |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Creative Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Ariyawat Juntaratip | The Leo Burnett Group Thailand | Art Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Art Director |
Sarita Virunechavee | The Leo Burnett Group Thailand | Art Director |
Kittinat Prasomsap | The Leo Burnett Group Thailand | Copywriter |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Copywriter |
Rathawan Sukanake | The Leo Burnett Group Thailand | Account Management Director |
Pattra Ketsamathi | The Leo Burnett Group Thailand | Account Director |
Naphat Chiangrat | The Leo Burnett Group Thailand | Account Executive |
Rungrudee Chinpratan | The Leo Burnett Group Thailand | Agency Producer |
Surapen Yosravikul Saito | The Leo Burnett Group Thailand | Strategic Planner |
Praewpakorn Chumsainaayudhaya | The Leo Burnett Group Thailand | Strategic Planner |
Wuthisak Anarnkaporn | Factory01 Co., Ltd. | Director |
Mattanee Uajarernsup | Factory01 Co., Ltd. | Assistant Film Director |
Wityawat Lakam | Factory01 Co., Ltd. | Assistant Film Director |
Rungtawan Nanthasaen | Factory01 Co., Ltd. | Producer |
Natdanai Naksuwan | Factory01 Co., Ltd. | Director Of Photography |
Sippanart Olarnsaritkul | One Cool Production | Editor |
Shooting a commercial for First Choice credit card in Metaverse with two famous presenters, Mario and Pattie to represent First Choice’s target market. The presenters were constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of the two most famous presenters in Thailand, Mario and Pattie to represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals since the first scene.
Most of the youngsters in Thailand prefer a brand that is sincere and honest to them. Therefore we use this as our potential communication tools to gain the trust of the young generation and having fun together. By mimicking the process of making a commercial with the clients.