Title | ACCESS TO HEALTHCARE |
Brand | TAKEDA PHARMACEUTICALS |
Product / Service | THE BLUEPRINT FOR INNOVATIVE HEALTHCARE ACCESS |
Category | G07. Corporate Purpose & Social Responsibility |
Entrant | THE PRECINCT Sydney, AUSTRALIA |
Idea Creation | THE PRECINCT Sydney, AUSTRALIA |
Production | THE PRECINCT Sydney, AUSTRALIA |
Post Production | THE PRECINCT Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Daniel Gallagher | Daniel Gallagher | Cinematographer |
Michelle Galluzzo | The Precinct | Creative Director |
Michelle Galluzzo | The Precinct | Creative Director |
Henry Motteram | The Precinct | Executive Producer |
Henry Motteram | The Precinct | Executive Producer |
Pete Williams | The Precinct | Producer / Director |
Kate Saner | Takeda | Communications Advisor |
Daniel Gallagher | Daniel Gallagher | Cinematographer |
Kate Saner | Takeda | Communications Advisor |
Pete Williams | The Precinct | Producer / Director |
Nick Lever | The Precinct | Editor |
Piers McDonald | The Precinct | Online / Colourist |
There is no word for 'cancer' in the African language; the stigma surrounding cancer and other Non-Communicable Diseases (NCDs) is worse than HIV; and millions of people are in debt or poverty due to having little or no access to healthcare. ‘Access to Healthcare’ is a documentary series about five people facing the financial and emotional burden of living with cancer, diabetes and hypertension in Meru County, Kenya and the community healthcare workers who volunteer their time to help care for people in need. The series shares the story behind Takeda’s Blueprint for Innovative Healthcare Access which saves lives by removing the barriers that stop people from accessing care for NCDs —the leading cause of death worldwide (71%) killing 41M people each year.
To address the burden of rising NCDs and achieve UHC 2030*, Takeda initiated and funded the Blueprint for Innovative Healthcare Access – which aims to increase survival and improve the quality of life for patients with cancer, diabetes, hypertension and mental health conditions in low resource settings. The Blueprint was piloted in Meru County, Kenya which has one of the highest rates of NCDs in the country, with enormous success including 46,000 screenings of which 1,000 have received treatment and support. Each episode of the series shares the story of a different person touched by Takeda’s Blueprint for Innovative Access Pilot in Meru County, Kenya at various stages of the patient journey – Awareness, Prevention, Screening, Diagnosis, Treatment and Ongoing Patient Support across various NCDs. *UHC (Universal Health Coverage) 2030 is a goal that every country and every individual will have access to health by 2030 without suffering financial hardship.